VP Sales Enablement

BforeAI

3d•$200,000 - $225,000•Remote

About The Position

BforeAI is seeking a VP of Sales Enablement to build the company's sales education program from the ground up. This role is crucial for equipping commercial teams with the knowledge and skills to effectively pitch, demo, and win deals in the cybersecurity and fraud prevention space. The VP will be responsible for developing and implementing a comprehensive sales enablement strategy, analyzing sales motions, creating playbooks and messaging, coaching sales teams, and acting as a technical voice for the company. This is a hands-on leadership position within a location-independent, fully distributed team, focused on turning complex technical capabilities into compelling sales narratives.

Requirements

Significant experience building and leading sales enablement, education, or training programs for B2B SaaS, including at least one high-growth startup.
Experience as a Sales Engineer or in a comparable technical presales role.
Deep technical understanding in cybersecurity, fraud prevention, predictive analytics, or data analytics.
Ability to explain complex technology clearly to technical and business audiences.
Proven ability to turn win/loss analysis and deal observation into specific, measurable improvements in sales.
Experience designing and running effective role-plays, assessments, and coaching.
Strong writing and presentation skills.
Experience building certification programs with readiness metrics tied to pipeline and win rates.
Hands-on leadership style, comfortable setting strategy and doing the work without extensive infrastructure.
Effective collaboration skills across Sales, Product, and Marketing in a remote, distributed environment.
Authorized to work in the US.

Nice To Haves

Experience in a quota-carrying sales role.
Experience selling to enterprise security, fraud, or risk teams.
Familiarity with threat intelligence, digital risk protection, brand protection, or online fraud.
A public profile as a speaker, writer, or industry voice in cybersecurity.

Responsibilities

Build the sales education program, standardizing learning from onboarding through ongoing development.
Define knowledge and skills required to win customer opportunities and formalize them into a learning journey.
Build and maintain sales scripts and supporting materials.
Analyze current sales motions to assess effectiveness in opening opportunities and closing deals.
Analyze wins to document successful pitches and examine losses for gap analyses.
Join customer presentations to observe, document challenges/objections, and feed insights back into training.
Create and present playbooks for products and target verticals, including pitches, demos, value propositions, and objection handling.
Review messaging with team members for live and written customer communications.
Partner with Product to translate platform capabilities into commercial team needs.
Build realistic opportunity scenarios, run role-play sessions, and create improvement plans.
Maintain records of Account Executive and Sales Engineer performance for targeted enablement.
Report regularly to leadership on individual and team capability in delivering product messaging.
Support customer calls alongside Account Executives and Sales Engineers when needed.
Create content for public outreach, including blogs, LinkedIn posts, white papers, and SEO content.
Represent BforeAI as a technology expert at webinars, industry events, and other outreach opportunities.