VP Retail & Channel Growth

BYRNA TECHNOLOGIES INC • Corinth, TX

7d • $125,000 - $150,000

About The Position

The Vice President of Retail & Channel Growth is a senior, high-impact growth leader responsible for building and scaling the company’s retail and dealer ecosystem. This role is not simply account management; it’s a system-building and growth mandate. The VP will design and execute the company’s retail strategy across big-box, national accounts, our independent dealer network, and our five (5) Corporate Retail Stores, while establishing the programs, infrastructure, and capabilities required to drive sustainable sell-through and profitable growth. Success will be defined by: Accelerated door expansion and account penetration Strong sell-through velocity and retail productivity Creation of repeatable dealer and retail programs Development of a scalable retail operating model This individual will own the full lifecycle retail success, from securing new accounts and building deep buyer relationships to executing in-store programs that maximize velocity, shelf presence and profitability.

Requirements

• Established relationships with big-box buyers and strong understanding of how to win in chain environments
• 10-15 years of experience in retail, wholesale, or omnichannel sales leadership
• Proven track record of building and scaling retail channels, not just managing them
• Deep experience with national sporting goods, outdoor, weapons, or adjacent retail categories
• Demonstrated success in: Launching and scaling dealer/distributor accounts Driving sell-through, not just sell-in Building repeatable retail programs and playbooks
• Strong relationships with key buyers (preferred, but capability to build is required)
• Experience leading teams and building organizations from early stage to scaled
• Fluency in retail KPIs (velocity, turns, margin, productivity)
• Willingness to travel

Responsibilities

• Retail Strategy & System Building Define and lead the end-to-end retail channel strategy, including the role of big-box, dealers, and owned retail Build the playbook for retail success: assortment architecture, pricing frameworks, merchandising standards, and promotional strategy Establish retail operating rhythms – joint business planning cadence, forecasting, inventory planning, promotional calendars Design the organizational structure, capabilities, and KPIs required to scale the retail channel
• Big-Box and National Account Leadership and Growth Own and expand relationships with key national retailers, including Sportsman’s Warehouse, Bass Pro Shops, Academy Sports + Outdoors, and Scheels Lead joint business planning (JBP) with top accounts, including inventory planning, promotions, category expansion and launch execution Drive distribution gains, shelf space growth, and SKU productivity Partner with retailers on omnichannel execution (in-store + eCommerce alignment) Drive door count expansion, SKU penetration, and geographic rollout across existing and new accounts Own performance across accounts, with accountability for revenue growth, sales velocity, profitability, and retail productivity.
• Dealer Network Development Scale a best-in-class dealer program, including: Tiering strategy & segmentation Margin structure & incentives Training & certification programs Co-op programs Merchandising & in-store execution standards Expand the dealer footprint strategically to complement big-box presence Optimize dealer engagement infrastructure (field sales coverage, inside sales, CRM discipline)
• Corporate Retail Oversee corporate retail locations (five) as innovation labs to test merchandising, training, and customer engagement strategies Translate corporate retail learnings into scalable programs for wholesale partners Lead and develop store managers to ensure operational excellence and brand consistency.
• Sell-through & Retail Execution Excellence Design and deploy sell-through programs, including: Retail associate training and certification Incentive programs (SPIFFs) In-store merchandising systems and fixtures, in partnership with marketing organization Mature retail analytics capability (POS data, inventory turns, velocity tracking) Identify and scale what works across accounts and regions
• Strategic Leadership Build and lead a high-performing retail organization Upgrade talent, structure and performance management systems as needed Serve as a cross-functional leader, aligning with marketing, product, and operation

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 11-50 employees