VP, Public Product Positioning

TIAA•Chicago, IL

22h•Onsite

About The Position

The VP of Product Marketing works alongside the Head of Public Product Positioning and the respective Heads of Client Marketing to set product marketing strategy and objectives for Brooklyn’s tax advantaged platform, investment capabilities and products. This leader will be responsible for supporting capital raising efforts and acting as a lead on marketing for Brooklyn. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage and measure the effectiveness of marketing activity to best position Nuveen for growth. The position requires very close collaboration with the Brooklyn team, members of product, client portfolio management and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.

Requirements

5+ years of financial services or asset management experience
Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
Proven relationship management experience
Deep knowledge of separately managed accounts, direct indexing, tax loss harvesting, tax optimization and customized portfolios
Demonstrated writing and editing skills with ability to simplify complex concepts
Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools
Experience working with complex compliance and filing requirements

Nice To Haves

7+ years of related financial services or asset management experience
Bachelor’s Degree
Experience working with wealth and institutional investor audiences, sales, investment teams, plus knowledge of sales process
Proven relationship management experience
Deep knowledge of separately managed accounts, direct indexing, tax loss harvesting, tax optimization and customized portfolios
Experience in writing clear, compelling and compliant marketing messaging
Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools
Experience working with complex compliance and filing requirements
Demonstrated track record of managing multiple projects from beginning to end
Established credentials in leading the development and implementation of effective campaigns and communications programs
Industry licensing a plus
Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business
Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners
Strong leadership and organizational skills
Demonstrates diligence, analytical approach and works proactively to resolve issues
Able to think independently and challenge or escalate roadblocks when needed
Knowledge of investment industry concepts and SEC and FINRA regulatory requirements
Exhibits influencing skills
Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines
Comfortable operating in/with a multi-location and multi-national extended team
Able to operate under time pressure and multi-task
Proven ability to network within an organization

Responsibilities

Develop and lead product-specific marketing plans and create content supporting Brooklyn’s capabilities and related strategies and technology
As a marketing lead and subject matter expert, oversee the creation and production of product pitchbooks, collateral and promotional content that is aligned with business strategy and objectives
Proactively monitor the competitive landscape to inform brand identity for the Brooklyn platform
Partner with key stakeholders across product, client portfolio management, investments, global client group and marketing to ensure competitive differentiation of products
Develop and implement comprehensive marketing plans and positioning for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms
Drive development and execution of integrated product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally
Collaborate with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources
Partner with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content
Work with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and support compliance process from initial submission to final approval
Support firm participation/sponsorship and/or other engagement in industry events, as appropriate