VP, Programmatic & AdOps

Trusted Media Brands•Milwaukee, WI

3d•Remote

About The Position

Trusted Media Brands is seeking a VP of Programmatic & AdOps. This role will focus on maximizing revenue opportunities and optimizing efficiencies within their ad tech, SPO, and ad operations. The position requires close collaboration with Ad Operations, Engineering, and Ad Product groups. The ideal candidate is a highly collaborative, self-motivated leader with extensive experience in Programmatic Operations and Ad Technology.

Requirements

At least 8 years of experience.
Experience with Google Ad Manager (DFP) or other Ad Servers.
Understanding of programmatic ecosystems and platforms such as Google, Magnite or Index Exchange.
Strong knowledge of web debugging with tools such as Charles and Chrome Developer Tools.
Experience working with Product and Engineering teams, including with JIRA.
Ability to address problems with a data-driven approach.
Strong Excel skills and experience with BI tools are an advantage.

Nice To Haves

Experience with JIRA is a positive.

Responsibilities

Work directly with Programmatic vendors on new product releases and rollouts.
Understand the evolving technology for programmatic across open auction, PMP, PG, including header bidders, server-side vs client-side, and make recommendations/create test plans.
Work with ad product manager and tech team to implement programmatic solutions.
Evaluate current and new programmatic vendors and make recommendations/create test plans.
Vet new programmatic business/partnership opportunities.
Deeply understand the health of bidder partners to optimize and troubleshoot connections.
Identify levers to drive improved results and make recommendations/create test plans.
Maintain a pulse on market trends and pivot operations and the ad stack accordingly.
Work with ad sales to ensure programmatic changes accommodate PMP and PG deals.
Evaluate video programmatic as part of overall programmatic, as well as stand-alone or unique implementations, and make recommendations/create test plans.
Monitor and maintain ad quality across the portfolio of sites, including working in an Ad Quality platform and maintaining block lists.
Provide Quality Assurance for all site and app releases by working directly with Product teams to understand release schedules and updates impacting programmatic revenue.
Maintain Ads.txt files and additional compliance and transparency initiatives.
Serve as the technical liaison with product and engineering teams, including programmatic representation for all initiatives.
Responsible for header-bidding optimization and updates, working closely with the analytics team to monitor the impact of all updates.