VP Product Management, DSP Strategy & Growth

Pacvue

2d•$250,000 - $290,000•Remote

About The Position

The Vice President of Product Management, DSP Strategy & Growth is responsible for defining new product strategy, monetization, and go-to-market execution for our DSP product. This role focuses on cultivating existing partnerships and identifying broader partner opportunities for revenue expansion, while leading overall product strategy and execution. This is a global role reporting to our CPO. This role is a blend of strategic architect and business leader, partnering across Product, Marketing, Sales, Enablement, and Finance to ensure the product is positioned to deliver measurable value to customers and the business. It involves a high level of external engagement, including customer and partner education, as well as leading industry and customer-facing events that generate excitement and adoption. The ideal candidate thrives in a high-visibility, enterprise-level role that combines product innovation with financial acumen and market execution—well-suited for a product leader who thinks like a General Manager (GM) and operates at the intersection of strategy, growth, and operational excellence.

Requirements

10+ years of experience in Product Management or Product Strategy, with 5+ years in leadership roles within a technology organization; AdTech and/or e-commerce experience required, with a strong focus on DSPs.
Deep experience across the full-funnel media and e-commerce ecosystem, with knowledge of key retailers such as Amazon and Walmart, as well as platforms such as The Trade Desk.
Proven success leading product commercialization for software or platform products.
Strong understanding of business models, P&L management, and revenue growth levers.
Experience collaborating closely with Sales, Marketing, Enablement, and Finance leaders to drive business outcomes.
Demonstrated success building and scaling cross-functional product teams that combine strategic insight with operational discipline.
Excellent executive-level communication and storytelling skills, with the ability to align diverse stakeholders around strategic goals.
Hands-on experience with programmatic media supply, including SSP partnerships, PMP deal negotiation, supply curation, and a strong understanding of auction mechanics, fees, and yield optimization.
Strong analytical background; experience using data to make portfolio-level product and pricing decisions.

Responsibilities

Stay ahead of market dynamics, emerging technologies, and competitive trends.
Ensure customer insights and market data directly inform roadmap and go-to-market priorities.
Champion the voice of the customer across Product and GTM functions.
Lead industry thought leadership through case studies, industry events, and customer meetings; engage in industry-related public speaking.
Establish and execute partner strategy to attract new customers and deepen engagement with existing customers and partners.
Shape and own the commercialization strategy for this new product launch and category creation, from concept through market success.
Partner with Product, Engineering, and Marketing to translate strategy into scalable, profitable offerings.
Establish clear plans for product-market fit, pricing, packaging, lifecycle management, and execution.
Leverage deep product expertise to lead product strategy for growth, monetization, and portfolio expansion opportunities.
Partner with Finance to model business cases, profitability, and ROI for the product.
Oversee new product introductions, ensuring alignment across Product, Marketing, Sales, Enablement, and Customer Success.
Build and own a DSP product commercialization playbook to ensure consistent narrative, positioning, and market introduction.
Drive alignment between Product Management, Product Marketing, and GTM teams to optimize adoption, retention, and cross-sell opportunities.
Lead revenue-focused product initiatives, including pricing experiments and usage-based monetization.
Build and mentor a high-performing team of commercial- and growth-focused product leaders.
Foster a culture of ownership, accountability, and cross-functional collaboration.
Partner closely with the Executive Leadership Team (ELT) to align company strategy with product-led business outcomes.
Establish and track key success metrics related to product performance, including product adoption, ARR contribution, gross margin, and customer satisfaction.