VP, Consumer Product Strategy

IPSY•New York City, NY

3d•Remote

About The Position

IPSY is seeking a strategically driven operator who can lead and execute our member product strategy for IPSY’s existing and future offerings. This key position is focused on accelerating membership growth and delivering exceptional value as we continue to evolve our offerings and experiences. In this highly cross-functional role, you’ll be leading the strategy for membership offerings, benefits, and experiences - responsible for driving the vision and business plan for both current and future programs, maximizing lifetime value of our members across all offerings, and delivering against key P&L targets in partnership with Marketing and Merchandising You’ll work in close partnership with Merchandising, Marketing and Technology to craft a compelling, personalized member experience anchored in product, storytelling, community and data. The ideal candidate is strategically oriented. highly cross functional, operationally excellent, deeply analytical, and passionate about building delightful consumer journeys that drive business results. The VP, Consumer Product Strategy reports to the Chief Merchandising Officer and can be fully remote.

Requirements

A strategic, consumer-obsessed leader who can turn vision into action—driving growth, innovation, and deeper member love.
12+ years of experience leading consumer strategy, product, or general management within membership-driven, beauty, or lifestyle brands.
Sharp analytical and financial instincts, with a history of using data to shape strategy, improve performance, and deliver measurable business impact.
A natural collaborator who thrives in cross-functional environments—partnering seamlessly with Marketing, Merchandising, Product, and Tech to create cohesive, high-impact member experiences.
Operationally excellent and detail-oriented, yet comfortable zooming out to connect dots across strategy, storytelling, and execution.
Proven success in building or scaling membership or loyalty programs that boost retention, LTV, and customer happiness.
A creative, forward-thinking problem solver who’s passionate about crafting personalized, high-touch experiences that surprise and delight members.
Strong communicator and storyteller with the ability to influence at all levels and inspire teams toward a shared vision.
Bachelor’s degree required

Nice To Haves

MBA or equivalent advanced degree preferred.

Responsibilities

Create and drive strategy for membership offerings and experience in partnership with Marketing, Merchandising and Technology teams.
Working closely with teams on a daily basis to understand current and future opportunities and challenges.
Own evolution of the vision and business plan for each of our current product offerings and future launches, working closely with Growth Marketing, Brand, CRM, and Merchandising in setting and delivering against ambitious goals for member growth, retention, and member economics.
Define and execute strategies leveraging the full set of member benefits to drive LTV, reduce churn, and improve member lifetime contribution margin.
Partner with Finance and Analytics to strengthen forecasting accuracy, performance tracking, and strategic planning.
Support test-and-learn approaches across pricing, promotions, and incremental features.
Partner with the Merchandising team to ensure curated assortments and sourcing decisions align with intended subscription segmentation / customer profile targets, insights on LTV drivers, and overall experience goals.
Work closely with the Marketing / Brand team to ensure storytelling and campaign messaging reinforce the full member value proposition, audience targeting, and experience elements.
Collaborate with Product, Engineering, and CX to optimize the digital journey from onboarding to renewal.
Partner with technology on site and member experience improvements.
Provide business insights through quarterly strategy planning & performance hindsights, partner with finance on monthly shipment (& member) forecasts, and develop regular retro report-outs.
Develop and implement more sustainable and scalable cross-functional processes while acting as a hub between strategy and execution teams.