Director, Product Management | Growth

8am

2h

About The Position

As a Director, Product Management, First Time Use at 8am (formerly AffiniPay), you will own the critical first experiences that determine whether prospects become activated, engaged customers. This is an exciting opportunity to be part of our transformation from an exclusively sales-led organization focused on point solution adoption to a nimble multi-channel, multi-service platform that grows with our customers. You will own trial experiences, onboarding flows, activation moments, and the pathways that guide users from initial sign-up through their first meaningful value. You'll optimize conversion funnels, reduce time-to-value, and create delightful experiences that drive product adoption across our portfolio. Your deep understanding of user psychology, conversion optimization, onboarding best practices, and activation frameworks will allow you to identify opportunities to improve first-time experiences that can be leveraged across products, including existing and future solutions.

Requirements

• 7-10+ years of growth infrastructure and enablement platforms in SaaS environments, with experience launching experimentation frameworks, analytics systems, and data infrastructure at scale
• Deep understanding of conversion optimization, user onboarding best practices, activation frameworks, and the psychological drivers of early product adoption
• Strong analytical skills with experience using product analytics tools (Amplitude, Mixpanel, Heap) to identify drop-off points, measure funnel performance, and validate hypotheses
• Solid understanding of how to leverage growth tech stacks including customer data platforms (Segment, mParticle), product analytics (Pendo, Amplitude, Mixpanel), experimentation platforms (LaunchDarkly, Optimizely), and PQL/scoring systems (Pocus, Correlated)
• Experience launching onboarding experiences and activation flows that serve multiple products and user segments
• Proven track record of improving key first-time use metrics like trial-to-paid conversion, activation rates, time-to-value, and early engagement
• Collaborative Approach: You can partner effectively with engineering, product, marketing, sales, and customer success teams to deliver exceptional first-time experiences
• Strategic Vision: You can articulate how infrastructure investments unlock growth capabilities across the organization
• Clear Communication: You are able to communicate effectively with technical and non-technical teams and simplify complex technical concepts for diverse audiences
• Business Acumen: You are extremely comfortable balancing user needs with business objectives and can make tradeoffs that optimize for both
• Problem Solver: Strong analytical skills and a data-driven approach to identifying friction, testing solutions, and measuring impact
• Customer Focus: Deep empathy for users at their most vulnerable moment—when they're trying something new—and commitment to reducing friction and building confidence
• Urgency: You move quickly, test hypotheses rapidly, and iterate based on data rather than waiting for perfection
• Adaptability: Thrive in a fast-paced environment and can pivot when data suggests a different approach
• Creative Thinker: Excitement for designing delightful moments that surprise users and accelerate their path to value
• Bachelor's degree in a directly related field, or equivalent practical experience
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.

Responsibilities

• Leverage strong product intuition and analytical skills to build a shared vision & roadmap for first-time use experiences, considering user needs, business goals, conversion metrics, and technical feasibility
• Own and optimize trial experiences, sign-up flows, onboarding journeys, and activation moments that drive users from initial interest through first meaningful value across the customer journey
• Identify and implement first-time use patterns and components that can be deployed uniformly to existing products and optimize time-to-value for new products
• Collaborate with Engineering, Design, and Growth partners to rapidly test, learn, and iterate on experiences that improve activation rates, conversion, and early engagement
• Understand customer problems, friction points, and behavioral patterns through qualitative research, user testing, and quantitative analysis to inform experience design
• Partner with Marketing, Sales, and Customer Success teams to ensure seamless handoffs and consistent messaging throughout the early customer journey
• Collaborate with Growth Enablement teams to leverage experimentation platforms, analytics infrastructure, and feature flagging to test hypotheses and measure impact
• Conduct discovery efforts and analyze qualitative and quantitative data to inform decision-making and iterate on solutions, driving measurable improvements in trial activation, conversion rates, time-to-value, and early retention
• Roll up your sleeves and obsess over every detail of the first-time experience—from copy and design to sequencing and timing—to create moments of delight that drive adoption
• Conduct discovery efforts, and analyze qualitative and quantitative data to inform decision-making and iterate on solutions, driving measurable improvements in performance, efficiency of development, cross-sell, account security and user experience
• Roll up your sleeves and dig into the details while obsessing over a simple, intuitive experience for both our customers and internal teams

Benefits

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.
• At 8am, we don’t just offer benefits - we create an environment where people can thrive, grow, and make a real impact every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Director