VP Product, Customer Growth & Experience

Neo Financial•Toronto, ON

97d

About The Position

We’re hiring a VP Product to lead the Customer Growth & Experience domain. This is a senior leadership role: you'll own the product strategy, the roadmap, the outcomes and the development of the product team delivering it. The Customer Growth & Experience domain owns the systems and products that drive how customers discover Neo, onboard, engage, and stay over time. This includes acquisition, referrals, lifecycle marketing, subscriptions, customer support, and trust & security. In other words, the cross-product engines that power growth and shape the end-to-end customer experience. This role is about setting a bold vision, building what doesn't yet exist, and scaling what does. You’ll lead a division of PMs and work alongside senior engineering, design, data, and operations leaders to solve complex problems with clarity and urgency. You’ll be accountable for both the product and the people: hiring, mentoring, coaching, and shaping the next generation of product leaders at Neo. We're looking for someone who’s scaled product teams, shipped high-impact products, and thrives in a hands-on, fast-changing environment. If you’re excited to build the strategy and roll up your sleeves when needed, you’ll be in the right place.

Requirements

8–12+ years of product management experience, including 5+ years in a senior leadership role (e.g., leading other product managers or an overall product org).
You’ve built and led product teams in high-growth environments, ideally with both 0→1 and scale experience.
You’re a strategic thinker who can move between long-term planning and in-the-weeds execution without missing a beat.
You bring strong product judgment, clear systems thinking, and a bias toward action.
You’ve led cross-functional workstreams that include technical complexity, ambiguous problems, and diverse stakeholder input.
You care deeply about talent: hiring the right people, growing them fast, and building a healthy, high-performing team.
You lead with influence, not just authority. You know how to rally people around a vision, and communicate clearly up, down, and sideways.
You’re comfortable making bold bets and adapting quickly when the facts change.

Nice To Haves

Domain experience in customer growth (e.g. acquisitions & onboarding, martech, lifecycle marketing), and/or customer experience (e.g., support, fraud) is a strong asset, but as important is your ability to ramp fast and think like an owner.

Responsibilities

Build and scale Neo’s growth engines across acquisition, onboarding, referrals, and lifecycle marketing, driving measurable improvements in customer conversion, activation, and retention across all product lines.
Define and evolve the end-to-end customer experience across support, and trust (e.g., fraud & compliance), ensuring customers have a seamless, reliable, and high-quality experience at every touchpoint.
Define the long-term product vision and strategic roadmap for your domain and ensure it ladders up to company-wide goals.
Lead, grow, and mentor a team of high-performing product managers. You’ll develop talent, shape team culture, and create the conditions for great work.
Act as the cross-functional glue for your division, collaborating with senior leaders across engineering, design, data, ops, marketing, and executive leadership.
Own the results. Your team’s work will directly move core business metrics and customer impact and you’ll hold yourself accountable for outcomes, not just output.
Elevate product quality and execution across your teams through strong systems, clear feedback, and day-to-day coaching.
Champion a culture of speed, ownership, and learning. We move fast — but we don’t cut corners.
Apply strong systems thinking to design scalable, reusable product capabilities that work across multiple product lines, rather than one-off solutions.

Benefits

Salary: We provide a strong base salary aligned with market ranges, along with the flexibility to tailor your mix of cash and equity to match your longer term goals. Final compensation is based on your skills, experience, and scope. For exceptional talent, we’re prepared to go above and beyond.
Equity Ownership: At Neo, you don’t just work here, you own a piece of what we’re building. As a full-time team member, you share directly in the upside of one of Canada’s fastest-growing companies. When we win, you win — with real ownership and meaningful long-term wealth-building potential tied to our success.
Short Term Incentive Plans (STIP): Our performance-based bonus program is tied directly to company KPIs. When we execute and deliver results, you’re rewarded with payouts that scale based on both company performance and your individual impact.
Ownership structure that enables you to share in our path to victory
Earn BIG with our short term incentive plans (STIP)
Flexible health benefits & life insurance
21 Days PTO + stat holidays, and personal leave
Health & personal spending accounts
A wide variety of discounts through our partner network
Access to early use of products and discounts on fixed-term Neo mortgages
Parental top-up & equity vesting during long term leave
Neo night events
Company wide huddles, and education