VP, Platform Data Enablement
About The Position
WPP is seeking a strategic and commercially driven leader to represent and execute WPP’s data partnership strategy with Media Owners and Platforms. This role will be critical in scaling local markets Data Strategies Globally. WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology product to power marketing transformation. WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost. We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.
Requirements
- Significant experience in data partnerships, licensing, or data-driven platform ecosystems
- Proven track record of identifying, negotiating and scaling strategic partnerships
- Strong commercial acumen and experience managing complex agreements
- Experience working across cross-functional teams in matrixed organizations
- Ability to align global strategy with local market execution
- Strong stakeholder management and influencing skills
- Driven, collaborative, and comfortable working in both structured and ambiguous environments
- A data leader with strong experience in partnerships and platform ecosystems with a robust knowledge of the AdTech industry
- Commercially minded, with experience negotiating and managing strategic partnerships
- Skilled at navigating complex, cross-functional environments and influencing senior stakeholders
- Experienced in navigating cross functional conversations to deliver exceptional client value
- A strong operator, able to drive both strategic initiatives and execution
- Collaborative, driven, and comfortable operating in ambiguity
Responsibilities
- Define and execute Global priorities for platform partnerships
- Work closely with Investment to understand priorities and new solution offerings
- Provide strategic leadership and oversight for all platform partnership activities, anticipating future data and technology needs. This role is focused on Data Supply from the Media Owner Ecosystem
- Lead all local teams and set framework processes to enable growth in each market
- Position WPP as the premier partner for innovative data.
- Be a thought leader for Data Enablement across WPP working closely with DTA to understand Global needs and product enhancements
- Drive the development of agentic workflows that simplify data access and integration, reducing reliance on multiple applications and streamlining operations.
- Identify and scale client adoption of Data Products across WPP
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
