VP, Owned & Operated Channels

GoTo Foods • Sandy Springs, GA

15d

About The Position

GoTo Foods operates seven iconic brands — Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s, Cinnabon, Jamba, Schlotzsky’s, and Carvel — across approximately 6,000 franchise locations. The company is backed by Roark Capital. The VP, Owned & Operated Channels will build and lead the CRM and direct marketing engine across all seven brands. The loyalty program has several million active members, with substantial opportunity for a leader to build a strong lifecycle marketing infrastructure — with onboarding journeys, churn-prevention triggers, and personalized cadences. This role exists to build customer journeys. You will report directly to the Chief Growth Officer and own every channel the company controls without paying per impression: email, text, push notifications, direct mail, and SEO content distribution. The goal is to turn owned channels into the highest-ROI growth lever in the portfolio.

Requirements

• Experience building and leading CRM and direct marketing engines.
• Experience building lifecycle marketing infrastructure.
• Experience with email, text, push notifications, direct mail, and SEO content distribution.

Responsibilities

• Build and lead the CRM and direct marketing engine across all seven brands.
• Build a strong lifecycle marketing infrastructure with onboarding journeys, churn-prevention triggers, and personalized cadences.
• Own every channel the company controls without paying per impression: email, text, push notifications, direct mail, and SEO content distribution.
• Turn owned channels into the highest-ROI growth lever in the portfolio.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed