VP, On-Premise Channel Lead

Diageo•3WTC, NY

6d•$191,250 - $318,750•Onsite

About The Position

The Vice President On-Premise Channel Lead has indirect leadership accountability for the field on-premise sales teams. This position is responsible for leading the on-premise channel agenda and ensuring best-in-class execution across distributor partners and field sales organizations. This role serves as the primary connector between Brand Marketing, Commercial Leadership, and On-Premise Field Teams to translate brand strategies into executable channel plans that drive growth, visibility, trial, and share gains.

Requirements

Proven success influencing internal and external partners
Strong customer/market strategies and execution plans
Strong financial acumen & execution metrics
Brilliant leadership skills
Effectively identifies and communicates high value opportunities
Proven experience working effectively within a matrix organization required
Resilience and adaptability to perform in high
Graduate/MBA preferred
15+ years of commercial experience either within Diageo or similar beverage-alcohol company.
End-to-end commercial knowledge and end-to-end P&L experience

Nice To Haves

Direct on-premise/customer experience preferred
Experience working across a diverse beverage alcohol distributor network preferred
Distributor experience/management a plus

Responsibilities

Develop and lead the U.S. On-Premise channel strategy aligned with Diageo's growth ambitions and brand priorities.
Drive prioritization of investments, programs, and resources across the on-premise marketplace.
Define and implement the "Picture of Success" for the channel that elevate the consumer experience and strengthen Diageo's leadership position in the marketplace. This includes standards for: Distribution and menu presence, Back-bar and shelf visibility, Feature activations and promotional execution, Cocktail strategy and menu placements, Consumer engagement experiences, Outlet segmentation and execution requirements, Premiumization and reserve portfolio activation.
Develop scorecards and KPIs that measure execution quality and business impact to ensure consistent execution standards across distributors, regions, and markets.
Provide direction and dotted-line functional leadership to on-premise field sales teams to ensure alignment against national priorities and execution expectations.
Monitor execution quality, market performance, share growth, and program effectiveness.
Provide regular performance updates and strategic recommendations to senior leadership.
Ensure Brand Marketing teams to translate brand strategies, campaigns, innovation launches, and consumer activations into actionable on-premise programs.
Influence portfolio priorities and channel activation strategies to maximize return on investment.