VP of Sales

Bluefish AI•New York, NY

About The Position

Bluefish is seeking a high-impact, seasoned VP of Sales to build and scale the company’s go-to-market strategy and revenue execution. This leader will own sales outcomes and drive top-line growth across Bluefish’s initial roster of AI products, while laying the foundation for a repeatable, scalable sales engine. To succeed in this role, you must be a full-stack sales leader with deep experience selling into enterprise brands, strong executive presence, and the ability to operate as a player/coach in an early-stage environment. You will initially lead from the front as an individual contributor—closing strategic deals directly—while progressively hiring, developing, and managing a high-performing team and sales operating system. This role requires high autonomy, strong judgment, and the ability to execute quickly while building long-term scale.

Requirements

10+ years of experience in enterprise sales, including leading teams and scaling revenue
Proven track record of building and leading early-stage or scaling sales organizations
Deep experience with complex enterprise sales cycles and high ACVs
Strong understanding of selling martech / data / AI-driven solutions into enterprise brands
Familiarity with AI and data concepts
Demonstrated ability to build relationships and credibility with C-level executives
History of consistently achieving revenue targets and building predictable pipelines
Strong hiring and talent development record—able to attract and retain top performers
Ability to operate effectively as an individual contributor while building a team over time
Exceptional communication, collaboration, and analytical skills
Comfortable working in a small team and thriving in a fast-paced, high-intensity environment
Willingness to travel as needed

Responsibilities

Own enterprise revenue for Bluefish, reporting directly to the CEO, with accountability for revenue growth, pipeline health, and forecast accuracy
Develop and execute a fast-moving GTM strategy, including segmentation, ICP definition, positioning inputs, account targeting, and sales motion design
Deliver against aggressive revenue targets, consistently meeting or exceeding quarterly and annual goals
Lead from the front as a strategic closer, engaging and expanding relationships with executive-level stakeholders at major global brands
Drive net-new customer acquisition while identifying and capitalizing on expansion opportunities across existing accounts
Build a repeatable enterprise sales motion including: pipeline generation and qualification mutual action plans and close plans pricing and packaging strategy procurement and legal navigation
Create and manage sales operating cadence (weekly pipeline reviews, forecast calls, QBRs) and continuously improve CRM hygiene and reporting
Partner closely with product and engineering to: influence roadmap and prioritization based on customer needs ensure product-market fit feedback loops support enterprise readiness (security, compliance, integrations)
Hire, build, and lead a high-performance sales org, including recruiting, onboarding, coaching, and performance management
Develop and mentor sales leaders and AEs, improving: discovery quality deal strategy and execution executive-level communication negotiation and closing discipline
Proactively monitor and respond to industry trends, customer needs, and competitive landscape to stay ahead of market shifts
Serve as an external-facing leader: representing Bluefish through industry events, customer meetings, and thought leadership that strengthens brand credibility and market authority
Act as a key cross-functional partner across Marketing, Customer Success, Product, and Leadership to ensure coordinated growth execution