VP of Sales & Marketing

OpenCape Corporation•Barnstable, MA

1d•Hybrid

About The Position

OpenCape is seeking a VP of Growth to lead revenue, demand generation, and marketing end-to-end. This leadership role is for a mission-driven company entering its highest-growth phase. The VP will own the revenue number, lead a small, nimble team, and identify future hiring needs and structure across sales and marketing. The position offers direct access to the CEO and leadership team, the opportunity to grow a differentiated service offering, and to own a challenger brand story. OpenCape is the ultra-fast fiber optic network connecting Cape Cod, southeastern Massachusetts, and Rhode Island to Boston, Providence, and beyond. Spanning 500+ route miles at 400-800 Gbps capacity with a 99.999% SLA, we serve key institutions in the region. We are a registered federal vendor and defense contractor.

Requirements

15+ years in sales, marketing, and growth leadership.
Track record of owning a revenue number and hitting it plus building programs to drive it.
Experience managing and developing a sales and marketing team, not just running the functions yourself.
Proven ability to build and execute demand generation programs from scratch with new channels, new playbooks, and new markets.
A curious builder by nature with a rapid cadence.
Full-funnel thinking. Connect the brand to pipeline and close revenue and optimize the steps along the chain.
Demand generation and campaign strategy and execution including seasonal, account-based, vertical-specific tactics.
Sales process design including pipeline stages, handoffs, forecasting, and CRM (Salesforce or equivalent).
Content and copy experience to direct agency creative and edits.
Identify, structure, and close partnerships and channel relationships in collaboration with the team you are managing.

Nice To Haves

B2B technology, infrastructure, or telecom experience is a plus.
You're interested in using the latest AI platforms and toolsets to scale demand.
Challenger-brand mentality.
Teamwork-oriented.
AI-forward. You understand why symmetric, low-latency fiber is the infrastructure layer for AI at the edge and you can bring that story to life.

Responsibilities

Own the revenue number including new logo acquisition, expansion, and retention across all segments.
Own KPIs including revenue growth, pipeline coverage, win rates, and retention.
Lead and develop the sales team setting quotas, building processes, running pipeline reviews, and closing enterprise deals alongside the team as needed.
Define the sales motion for each segment: enterprise (3–18 month cycles with IT/C-suite buyers), municipal (relationship-driven, grant-assisted), and SMB (shorter cycle, local campaigns).
Build the full-funnel infrastructure including lead scoring, MQL-to-SQL handoff, CRM hygiene, and forecasting in collaboration with COO/CFO.
Establish operating cadence of weekly pipeline reviews, monthly forecast updates and quarterly business reviews.
Own OpenCape’s digital presence, including website, SEO and on-site conversion optimization to drive qualified leads.
Run all marketing including brand, content, advertising campaigns, PR, digital, and sales enablement.
Lead our agency partner in creative development & execution.
Build the case study library and organic storytelling including Southcoast Health, Cape Cod 5 and others to establish thought leadership.
Connect top ad platforms to our 1st party prospect data sources to run data driven campaigns with full funnel attribution.
Develop the product marketing roadmap to communicate our technical vision, differentiation, comparative benefits, and timeline. This includes service definition, offering development, pricing structure, and partner management.
Position OpenCape as the innovator and thought leader in our space.
Build and own demand generation programs from idea to execution including new channels, outbound sequences, account-based programs, and seasonal campaigns.
Design and execute the outbound motion including segment prioritization, account-level sequencing, and prospecting cadences across enterprise and SMB.
Design and launch highly targeted advertising campaigns against detailed target address lists to grow brand awareness and enhance perception and differentiation.
Track and report campaign performance metrics on from web visits, cost per lead, cost per conversion, and customer acquisition cost (CAC).
Own the go-to-market process for new value-added service launches.
Develop the vertical playbooks for healthcare, education, municipal, enterprise, and SMB.