VP of Revenue Marketing

Veriff

9h • Remote

About The Position

We’re looking for a VP of Revenue Marketing to lead the strategy and execution of Veriff’s global revenue marketing engine, with clear accountability for pipeline creation, acceleration and marketing ROI. This is a high-impact leadership role for someone who knows how to build an integrated B2B marketing engine, brings deep expertise in ABM, and can balance strategy with true hands-on execution. You’ll have the opportunity to shape the strategy, team and operating model rather than inherit a fixed playbook.

Requirements

• Senior B2B marketing leadership experience, ideally with 10+ years in enterprise SaaS or technology and experience leading across multiple marketing disciplines.
• Deep ABM expertise, including account selection, segmentation, intent signals, personalisation, multi-channel orchestration, Sales alignment and account-level measurement across 1:1, 1:few and scaled programmes.
• A strong track record of building demand-generation programmes that create measurable pipeline and revenue, with the ability to optimise channel mix based on commercial impact rather than lead or MQL volume.
• Strong commercial and analytical skills, with fluency in funnel metrics, pipeline, attribution, conversion and marketing ROI, including experience owning and allocating budget.
• Proven ability to operate as a true go-to-market partner to Sales and Revenue Operations, agreeing shared targets and priorities and working through disagreements constructively.
• A builder mentality: able to set strategy and prioritise ruthlessly while staying close enough to the work to personally drive execution when needed.

Nice To Haves

• Experience in identity, security, fintech or a related industry.
• Hands-on experience with web strategy, SEO and emerging AEO / AI-driven discovery.
• Experience building field and event programmes around target accounts, including executive dinners and roundtables.
• Experience with customer marketing, lifecycle and advocacy programmes that have contributed to customer expansion.
• Experience working in a global, multi-region go-to-market organisation.

Responsibilities

• Lead the strategy and execution of Veriff’s global revenue marketing engine.
• Diagnose the current revenue marketing engine across funnel performance, channel mix, budget, attribution and team structure, and share clear findings with Sales and RevOps.
• Agree target accounts and ABM tiers across 1:1, 1:few and scaled programmes with Sales, alongside shared pipeline definitions and KPIs with RevOps.
• Establish clear team priorities, KPIs and an operating rhythm, while delivering early wins such as an initial ABM pilot or improvements to website conversion.
• Have integrated ABM and demand-generation programmes running across priority accounts, with measurable engagement and progression.
• Deliver measurable growth in marketing-sourced and influenced pipeline against agreed targets, with investment shifted toward the channels proven to have the greatest impact.
• Establish trusted reporting and attribution with RevOps, alongside a sequenced 12-month revenue marketing plan and clear team structure.

Benefits

• Flexibility to work from home
• Stock options that ensure your share in our success
• Extra recharge days on top of your annual vacation
• Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
• Learning and Development & Health and Sports budget that you are free to tailor to your own needs
• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed