VP of Product

Share Local Media • New York City, NY

20h • Hybrid

About The Position

Share Local Media (SLM) is a rapidly growing startup that is transforming offline marketing channels, such as direct mail and Out-of-Home (OOH), into high-performing, scalable channels for tech and e-commerce companies. SLM operates as a full-service direct mail & OOH agency, media program operator, and technology platform. The company values data-driven thinking, speed, persistence, creativity, and teamwork, aiming to help clients grow and scale through tactile, brand-building mediums. SLM is excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality.

The VP of Product will own product vision, strategy, and execution at SLM, reporting directly to the CEO and serving as a key member of the senior leadership team. The role involves refining the overall client experience, from design principles and navigation to onboarding, feature adoption, UI performance, and consistency. This position requires cross-functional collaboration with product, data, account management, and engineering teams, as well as direct engagement with clients and internal teams to identify needs, weigh tradeoffs, and create short-term and long-term roadmaps. The ultimate goal is to craft a market-leading client experience.

Requirements

• 8+ years in product management, with at least 2 years in a leadership role, ideally within the media, advertising, or technology sectors.
• Experience with data-driven platforms is a must.
• Ability to define and communicate a compelling product vision and strategy that aligns with business goals.
• Experience working with stakeholders to define a deliverable, creating a project timeline, prioritizing features, and schedule for implementation.
• Implementation-focused, and ready to roll up your sleeves and make an impact at a small fast growing startup.
• Be comfortable working across our product, both on front-end client facing features as well as backend heavy APIs and data pipelines.
• Excellent analytical skills and an interest in statistics and data analysis.
• Be a strong voice for our clients and partners.
• Understand stakeholder needs and work to deliver impactful product improvements.

Responsibilities

• Manage the product team, including multiple PMs and product design.
• Work closely with our VP of engineering and team of engineers to develop/execute product roadmaps, and provide guidance and validation during development and testing.
• Map key feature requirements and business needs to establish roadmaps for both external and internal stakeholders.
• Confirm product direction by analyzing and staying current on both market and product trends in the industry.
• Have continuous dialogue with clients to understand their needs and deliver technical solutions and implementations to drive their growth and success long term.
• Work on cross-functional teams with multiple stakeholders, and steering engineering, design and marketing managers to drive the most impactful product.
• Monitor product adoption, proactively identifying opportunities and making actionable recommendations to drive product effectiveness.
• Analyze and report on performance, prospective status and future needs of partners to executive and internal teams.

Benefits

• Base salary range for this position is $190,000 - $220,000 and is based upon experience and other factors.
• Hybrid role based out of our NYC office
• Ownership and growth opportunities
• Flexible vacation policy
• Robust benefits package
• A fun culture including: catered meals, team events, and happy hours
• The opportunity to work with a group of passionate, humble, and kind team members

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed