VP of Player Engagement

VGW USA•Nevada, NV

1d•Remote

About The Position

VGW is seeking a VP of Player Engagement to lead its global Customer Engagement team within the Product & Revenue department. The role owns the full player lifecycle strategy across VGW’s brands and provides enterprise leadership across CRM and Live Operations to build a unified player engagement ecosystem aligned with revenue goals and brand strategy. The VP will partner with Product, Data Science, and Brand GMs to optimize monetization while maintaining a strong commitment to responsible gaming and player trust. The position focuses on sustainable, profitable growth through integrated monetization and retention strategies, data-informed optimization, and leadership of a global team. Revenue strategies must adhere to compliance requirements, risk mandates, and responsible play expectations.

Requirements

Bachelor’s degree in Business Administration, Marketing, Design, or an equivalent field.
10–15 years of experience in Marketing, Business Development, or Account Management leadership.
Enterprise-level strategic thinking and ability to execute a vision into measurable outcomes.
Proven commercial acumen and deep understanding of customer lifetime value, retention, and monetization levers.
Deep expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty.
Advanced understanding of personalization, segmentation, and engagement frameworks at scale.
Strong leadership skills and proven ability to manage and direct large teams.
Clear understanding of customer needs and concerns.

Responsibilities

Develop and execute an integrated monetization and retention strategy across the player lifecycle, from first purchase to long-term lifetime value maximization.
Unite CRM and Live Operations into a single, synchronized player engagement engine.
Use data science, advanced analytics, and player insights to optimize monetization levers, live events, and channel performance.
Partner with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable player lifecycle strategies.
Lead, mentor, and resource the global team.
Ensure revenue strategies comply with compliance requirements, risk mandates, and responsible play expectations.