VP of Marketing

PlanITROI, LLC•Youngsville, NC

13d•Remote

About The Position

PlanITROI, a 25-year-old company with a stellar reputation and global reach in Lifecycle Services and IT Asset Disposition, is seeking a VP of Marketing to build and lead the company's brand, inbound engine, website, thought leadership platform, and PR presence. The company is a recognized world leader, operating in 87 countries and impacting over 1 million lives through its Digital Dreams program. This role offers the opportunity to build a marketing function from the ground up for a company with a strong operational history and a compelling social mission. The ideal candidate will market to prestigious clients, including Fortune 500 companies, global financial institutions, major healthcare systems, and federal agencies. The position reports directly to a visionary leadership team, with a clear path to CMO for successful candidates. PlanITROI is investing in its brand and marketing infrastructure, and this role is crucial for translating the company's vision and market position into a competitive advantage.

Requirements

10+ years of B2B marketing experience with at least 3 to 5 years in a senior brand, demand generation, or marketing leadership role with direct ownership of measurable outcomes.
Growth-stage or startup background: built marketing from the ground up at a resource-constrained company, not managed an existing program at a large enterprise.
Enterprise B2B ICP fluency: buyers have been Fortune 500 companies, large healthcare systems, global financial institutions, or federal agencies with a proven track record of reaching and influencing them.
B2B computer hardware, IT services, managed services, SaaS, or technology lifecycle background understands this space natively, not academically.
Proven brand builder taken a brand from zero to recognized, not maintained one others built.
Storyteller and executor writes compelling narratives AND builds the systems that deliver them at scale; if you can only do one of these well, this is not the right role.
PR and thought leadership with documented results: placed bylines, secured speaking slots, built executive profiles, and developed analyst relationships that moved the needle.
Full websites rebuild ownership: personally, led a website rebuild from strategy through launch with a live site to point to as proof.
Modern marketing fluency: SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) are active parts of current practice, not future learning goals.
Ready-to-deploy network: freelancers, video producers, content creators, PR contacts, and specialist agencies who have delivered before and will again.
Hard-nosed vendor manager builds lean teams, deploys external resources strategically, holds every person and agency accountable to specific outcomes and hard deadlines.
Agile under pressure adapts when the landscape shifts, strategy changes, or priorities stack up without losing output quality or team confidence.
Thinks in years, executes in weeks: planning 12 and 36 months out while delivering this week's results.
Zero hand-holding required: sets own priorities, hits own deadlines, holds self to standards nobody else has to enforce, communicates proactively.
Mission-driven at a level that shows in the work: PlanITROI's Digital Dreams program has impacted over 1 million lives with affordable technology; if that does not genuinely move you, this is not the right role.
Must be willing to complete three candidate projects before a hiring decision is made.
Must include the phrase 'Digital Frist' in the subject line of the first message or cover letter.

Nice To Haves

You are energized by the opportunity to build something from the ground up at a company with 25 years of reputation and credibility behind it. An existing team, an existing brand, and an existing strategy are not what you are looking for. You want the blank canvas and the ownership that comes with it.
You arrive with a trusted network of freelancers, content creators, video producers, and specialist resources who know how you work and can start immediately. Your bench is built and ready to deploy.
You think strategically, and you direct specialists to execute. You bring the vision and the plan. Your network delivers against it.
You form a clear, confident point of view fast. Thirty days of deep listening, and you are ready to walk into the room with a specific perspective and a concrete plan.
You research before you reach out. You already know who PlanITROI is, what we do, who our competitors are, and where we have room to grow before you send us a single word.
The Digital Dreams program and 1 million plus lives impacted through affordable technology genuinely moves you. The mission is a reason you show up, not a line on a slide.
Freelancers and content creators, including video production and design, that you can brief and activate within the first week.
PR and media contacts in B2B technology or IT services who will take your call because they know you.
Web development and design partners you have personally directed through a full website rebuild before.
SEO, GEO, and AEO capability either in your own practice or through a proven external partner you actively manage.
Experience directing specialist agencies to specific project deliverables without handing them a retainer or losing control of the output.
A fully formed, opinionated point of view on what a modern B2B inbound marketing engine looks like and a track record of building one.
Your career was built at a growth-stage or mid-market B2B technology company where resources were lean, playbooks did not exist, and every result was entirely yours to create. You know what it means to build something real from nothing and you know how to do it fast. You operate with pace and urgency as a default, not as a response to pressure. You move quickly, execute relentlessly, and hold yourself and everyone around you to a standard of attention to detail that shows in every deliverable. You have done this before, and you are energized by the chance to do it again at a company whose story is worth telling and whose mission is worth building for.
The companies you marketed to have been the largest in the world. Fortune 500 procurement teams, global CIOs, and IT Directors. You understand their buying cycles, their approval processes, their language, and what moves them. You built programs designed to reach and influence exactly those buyers from inside a company that had to fight for every dollar of recognition it earned. And you have the results to prove it worked.
Your background is in B2B computer hardware, IT services, managed services, device lifecycle, SaaS, or a closely adjacent technology space. You already speak this industry's language, understand the competitive dynamics, and know the associations, publications, and analysts that matter here.
You are a storyteller and an executor in equal measure. You can write a paragraph that makes a CIO stop scrolling and build the campaign architecture that puts that paragraph in front of 10,000 CIOs. You do not let perfect be the enemy of done, but you do not let fast be an excuse for sloppy. That balance is rare. It is exactly what this role is built for.
The marketing leaders who have not worked out here before shared a set of failure patterns. They could not translate the story. They got absorbed into execution and lost the strategic thread. They relied on what they already knew instead of learning what was needed. They could not build a team or manage external resources without losing control of outcomes. They learned on our time and at our expense. The person who wins in this role does none of those things.
You form a point of view fast, and you voice it with confidence. You listen hard in month one, and then you walk into the room with a clear, specific perspective. You do not hedge, you do not offer a menu of options, and you do not wait to be asked. If you are still getting oriented at 60 days, something is wrong.
You translate the story, and you make it land. Not one marketing leader before this one has been able to take what PlanITROI is and make the outside world feel it the way the people inside feel it. That is the single most important thing this role must deliver. The right person hears our story once and immediately starts building the language that carries it into the world.
You stay ahead of what is coming, not just what is here. GEO, AEO, AI-native search, the shift in how enterprise buyers research vendors before they ever talk to a salesperson. We need someone who already knows all of this and is already acting on it.
You build a machine, not a series of projects. You know when to hire, when to freelance, when to bring in an agency for a scoped deliverable, and how to hold every resource accountable to specific outcomes. You do not try to do everything yourself and you do not allow anything to slip because someone external holds the dependency.
You move fast and you build things that last. Speed is a genuine value at PlanITROI. But speed applied without judgment compounds the wrong things. The right person moves with urgency on the decisions that create momentum and slows down precisely for the choices that determine the next ten moves.
You pivot without losing your team or your output. This market is changing. This company is growing. Priorities will shift. The right person welcomes that, adjusts the plan without drama, and brings every vendor and team member along without losing trust or momentum.
You think about what this looks like in three years while executing this week. That long-arc thinking is what separates a marketing manager from a CMO. It is not optional here. It is the standard we hire to.

Responsibilities

Lead the end-to-end strategic rebuild of the PlanITROI website from positioning and architecture through copy direction, navigation flow, and launch.
Conduct a comprehensive audit of the current site, including messaging, SEO, GEO, and AEO structure, and conversion performance.
Craft a site experience that tells the complete PlanITROI story: ITAD leader, social enterprise, and Modern Lifecycle strategic partner.
Own the project road-map and timeline; manage every internal and external resource through to execution and launch with no exceptions on deadline.
Develop and execute a thought leadership strategy that elevates PlanITROI and its executive leaders as the authoritative voices in Modern Lifecycle Asset Management.
Build and activate relationships with key industry associations, analysts, and publications including Gartner, IAITAM, and others that reach our buyers.
Design and execute a PR program that earns consistent media coverage, byline placements, and speaking opportunities on a recurring basis.
Ensure PlanITROI is not just present at major industry events: it is featured, speaking, and shaping the agenda.
Architect PlanITROI's inbound marketing engine: content strategy, SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), lead magnets, landing pages, and nurture programs.
Ensure PlanITROI is discovered not just on Google but in AI-powered tools, including ChatGPT, Claude, and Perplexity, where enterprise buyers are increasingly starting their vendor research and making shortlist decisions before a single sales call is made.
Align inbound strategy with outbound motions already running across Apollo, Salesforce, Callers AI, and ABM campaigns so every engine amplifies the others.
Build out a content library the sales team actually uses in active deals: white papers, case studies, executive presentations, one-pagers, and info-graphics.
Establish editorial cadences and publishing standards that build a consistent, credible, and authoritative content presence every single week.
Operationalize PlanITROI's brand voice, messaging hierarchy, and positioning across every channel and every audience without exception.
Ensure that when any buyer, partner, candidate, or media contact encounters PlanITROI anywhere, the experience is unmistakably the same company.
Translate the PlanITROI story with precision for every audience: enterprise buyers, channel partners, prospective talent, and media, each with messaging calibrated to what moves them.
Memorialize and operationalize the company's institutional knowledge, vision, and mission so it lives in the brand and can be felt by anyone who encounters us externally.
Activate and fully leverage the social impact narrative, including the Digital Dreams program and 1 million plus lives impacted: this story is an underdeveloped competitive differentiator that needs to be deployed at scale.
Develop a quarterly executive roundtable strategy that brings together IT and ITAM decision-makers at the VP and C-suite level in a high-value format that PlanITROI owns and leads.
Build the speaking, publishing, and media profile of PlanITROI's executive leaders so they are sought out and invited, not just registered and attending.
Position PlanITROI as the company that convenes the industry conversation, sets the agenda, and leads from the front.
Build a lean, high-output marketing function over time with deliberate decisions about when to hire full-time, when to use freelancers, and when to engage agencies for specific scoped deliverables.
Hold every external vendor and resource to hard deadlines, defined quality standards, and measurable outcomes: activity without results is not tolerated.
Provide clear strategic direction to PlanITROI's creative and production staff so no one executes without understanding the purpose and standard behind the work.
Identify capacity gaps before they become bottlenecks and bring specific, costed solutions to leadership rather than observations.