VP of Marketing

PayRange•Portland, OR

16d

About The Position

PayRange is a rapidly growing fintech company transforming the $45+ billion global market for unattended retail payments. We operate a unique two-sided network, connecting millions of machines and users through our leading fintech and mobile commerce platform. As the VP of Marketing, you will own the entire growth engine across both B2B (operators, enterprise customers, strategic partners) and B2C (millions of consumer app users) sides of our business. This is a rare opportunity to shape the future of a profitable, high-growth company with proven product-market fit and category leadership. You will build and lead the development of a go-to-market motion, revenue engine, and category-defining brand, reporting directly to the CEO. This role is for a growth-minded marketing leader who thrives at the intersection of SaaS, fintech, marketplace, and consumer technology, with the freedom to challenge conventional thinking and build a world-class marketing organization.

Requirements

10+ years of marketing leadership experience in SaaS, fintech, technology, or platform businesses, with a track record of scaling teams and driving growth.
Proven success owning marketing strategy and delivering measurable business outcomes across pipeline, revenue, customer acquisition, and expansion.
Experience leading both B2B and B2C marketing motions, ideally within a two-sided network, marketplace, or ecosystem business.
Executive presence who can stand on stage and comfortably command the room.
Strong background building demand generation engines, go-to-market strategies, and growth programs that accelerate revenue.
Deep product marketing expertise, including positioning, messaging, launches, pricing, and competitive strategy.
Experience building consumer brands and driving user acquisition, engagement, retention, and loyalty.
Proven ability to build high-performing teams, scalable processes, and a modern marketing operating system.
Experience leveraging data, analytics, automation, AI, and marketing technology to drive smarter decisions and better outcomes.
Strong channel and partner marketing experience that creates scalable distribution and growth opportunities.
A balance of strategic vision and hands-on execution—you define the strategy, build the plan, and make it happen.
A builder’s mindset. You thrive without a playbook and are energized by creating something new.
A strong executive presence—you can command a room, influence stakeholders, and communicate a vision that motivates customers, partners, and teams.
A growth leader who views marketing as a revenue engine and is accountable for business impact, not just marketing metrics.

Nice To Haves

Experience in the unattended retail or vending machine industry.

Responsibilities

Drive growth across a unique two-sided network—acquiring and expanding operator customers while simultaneously building a consumer brand used by millions of people every day.
Shape how we attract, engage, and retain businesses, while leading the strategy that grows adoption, loyalty, and awareness of our mobile app among consumers.
Own the complete marketing strategy across both sides of our ecosystem, creating a flywheel where consumer adoption drives operator value, and operator growth fuels the consumer experience.
Own the entire marketing engine, from strategy and positioning to pipeline generation and customer expansion.
Partner closely with Sales, Product, and Customer Success to turn market opportunities into measurable business results.
Build and lead the development of a go-to-market motion and revenue engine and category-defining brand.
Create & Defend our Category-Leading Brand Narrative: Define market positioning, messaging, and story; build thought leadership and content strategies; create memorable customer experiences; position PayRange and its leadership team as category experts.
Drive Revenue Growth through Marketing: Own the full-funnel marketing strategy across paid media, organic growth, lifecycle marketing, content, webinars, PR, events, and partner channels; define and operationalize next-generation go-to-market strategies; develop and execute integrated go-to-market campaigns; partner with Sales and Revenue Operations to optimize funnel performance and attribution; lead marketing investment strategy with disciplined budget management; identify and execute growth opportunities across acquisition, expansion, upsell, and cross-sell motions; lead strategy and creative development of a sales enablement library; establish a data-driven approach to decision-making, testing, and optimization.
Drive Partner & Channel Marketing: Create scalable co-marketing programs; collaborate with Business Development, Sales, and Product teams to launch joint solutions; develop partner communications, events, training, and certification programs; measure and optimize partner marketing performance; identify new partnership opportunities and marketing channels.
Expand Customer Growth: Partner with Customer Success and Product teams to drive adoption, retention, upsell, and expansion; develop customer marketing programs that turn users into advocates; identify new growth opportunities through market insights and customer data.
Build a World-Class Product Marketing Function: Own the go-to-market strategy for new products, features, and platform innovations; define market positioning and messaging; translate complex product capabilities into compelling customer stories; partner with Product leadership to influence roadmap priorities, pricing, packaging, and market strategy; develop a best-in-class product marketing organization; own customer lifecycle messaging.
Build a High-Performance Marketing Organization: Establish the marketing operating system, including clear goals, metrics, operating rhythms, and accountability frameworks; create disciplined planning processes; build and lead a world-class marketing team; implement data-driven reporting and executive communication; develop scalable processes, tools, and technology infrastructure; lead agency and partner relationships; foster a culture of experimentation, learning, and operational excellence.