VP of Marketing
About The Position
We’re a fast-growing, self-funded SaaS platform with 4.8★ customer love and a 4.8★ team score. Right now, we build software that helps organisations create accessible, fast, high-quality websites. Our customers include Fortune 500 Global companies, universities, and local and state government agencies around the world. We are hiring a VP of Marketing in the United States who will be responsible for driving the company’s growth through smart, effective marketing. They’ll own our brand, demand generation, and the systems that tie marketing to sales and revenue. To succeed, they’ll need to understand our product and market deeply, work closely with the leadership team, and build a strong, high-performing marketing team. This person should be seen as a go-to expert who can tackle tough growth challenges with data, creativity, and clear communication.
Requirements
- You are fluent in English and authorized to work in the United States
- You have 5+ years of senior B2B marketing experience, ideally in SaaS
- You have personally executed demand generation and growth programs
- You are comfortable writing, launching, testing, and iterating yourself
- You are highly data-driven and confident owning performance metrics
- You enjoy being close to the work and moving quickly
- You thrive in fast-growing, imperfect environments
- You lead through action, not hierarchy
Responsibilities
- Define and personally help execute the overall marketing strategy to achieve 100% YoY growth, reporting progress clearly to leadership
- Translate ambitious growth targets into concrete plans, campaigns, and weekly execution
- Stay close to the work to ensure strategy survives contact with reality
- Drive predictable pipeline growth across inbound, outbound, ABM, paid media, events, and partnerships
- Work hands-on with campaigns, channels, and experiments to identify what actually converts
- Own funnel performance end to end, from first touch through to revenue impact
- Own product positioning and messaging to clearly differentiate Silktide in the market
- Personally contribute to core messaging, narratives, and high-impact content
- Enable Sales with clear, usable collateral, tools, and campaign alignment
- Partner closely with Sales and Operations to align on lead quality, funnel metrics, and revenue outcomes
- Join pipeline reviews and retrospectives to stay grounded in real performance
- Adjust strategy and execution quickly based on feedback and results
- Strengthen Silktide’s brand presence and credibility through consistent, high-quality execution
- Build and scale thought leadership that reflects real expertise and customer value
- Ensure brand work supports growth, not vanity metrics
- Build customer marketing programs that reduce churn, drive expansion, and create advocacy
- Work with Customer Success to turn outcomes into stories and proof points
- Treat existing customers as a core growth lever, not an afterthought
- Establish a deeply data-driven marketing culture, personally engaging with metrics and performance
- Track and act on CAC, LTV, ROI, conversion rates, and campaign effectiveness
- Optimise the marketing tech stack and operations to scale lead generation and nurture without friction
- Own, manage, and allocate the marketing budget for maximum efficiency and return
- Make disciplined trade-offs and investment decisions based on data and outcomes
- Lead as a player-coach: execute with the team, lead by doing, and never delegate work you are not willing or able to do yourself
Benefits
- A shiny new MacBook
- Private Insurance, including Health, Dental, and Vision, plus Wellness Allowance
- Company Sponsored 401(k) Retirement Plan
- 20 days paid vacation plus public holidays, increasing with tenure
- Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
