VP of Market Sales

Flowers Foods•Town of Montezuma, NY

5d•$105,000 - $115,000•Onsite

About The Position

Flowers Foods, Inc. (NYSE:FLO) is a leading producer of packaged bakery goods in the United States with $5.1 billion in 2024 sales. The company offers a variety of brands including Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. Flowers Foods fosters a culture that values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. The company is committed to innovation and community.

Requirements

Bachelor’s degree in Sales or Business Administration preferred
Relevant experience in general management or sales.
Previous experience as Sales Consultant preferred

Responsibilities

Executing local market-specific sales strategies based on guidance from Regional Sales VP and working with the Retail sales team and the Business Unit to drive profitable sales.
Owning and managing all local market specific DSD sales activities and maintaining close contact with ASDs regarding the Company’s business relationship with the Independent Distributor Partner (IDPs).
Growing business through interaction with key customer accounts.
Coaching and training ASDs on developing business relationships with IDPs.
Maintaining consistent communication with their respective Regional Sales VP to provide perspective on local market-specific successes and areas for improvement.
Executing sales strategies based on guidance from VP of Regional Sales and VP of Division Sales.
Working cross-functionally with the bakeries on report product quality opportunities, late delivery dispatch, and other issues that directly impact the sale department.
Partnering with ASDs to execute local sales plans and pursue profitable new business to achieve period and annual goals.
Maintaining close contact with VP of Regional Sales and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands.
Working with ASDs to analyze reports from the digital sales teams, distributor enablement, revenue growth management and utilizing the Customer Product Profitability (CPP) dashboard to grow profitable sales.
Ensuring ASDs work daily with our fundamentals (displays, customer relations, time schedule and callbacks, space and position and distribution).
Assisting ASDs in selling and general/IDP relationship efforts, and providing industry standards and best practices advice to successful execution against plan.
Responsible for usage of digital products and the Go Spot Check (GSC) tool for daily and focused missions determined by the digital sales team. Use the tool and reporting to monitor units and dollar sales, profit margin, and stale to drive business conversations with IDPs and customer accounts.
Providing ASDs with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g., customer service requirements, equipment, vehicle, warehouse and other sales-related areas, recruitment, retention, orientation, training, discipline, safety, record keeping, EEO, and other HR-related areas).
Conducting weekly meetings with ASDs to discuss performance against perfect store execution.
Coaching and mentoring ASDs in the understanding and use of available information, including the professional presentation of information/knowledge to our customers and employees to blend Flowers goals with customer/employee goals.
Interacting with and visiting key customer accounts as assigned to build rapport and increase selling opportunities.
Maintaining close contact with other Market Sales VPs and Retail Team to stay informed on cross-regional activity and to share key success that could contribute to achieving overall sales growth goals.
Ensuring compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, Mandatory Training as assigned, etc.).
Performing other duties which are deemed to be an integral part of the position, including but not limited to using the digital tools, dashboard reports, fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures.
Partnering with the Human Resources Department to develop a succession plan, employee development, employee engagement and retention.