VP of Audience Development

Betches Media•New York, NY

21d•$150,000 - $200,000•Hybrid

About The Position

Betches is seeking a VP of Audience Development who is deeply fluent in today’s platforms, formats, and online behaviors, and is someone who intuitively understands how content moves, grows, and finds the right audiences. This leader will define and drive our multi-platform growth strategy across Instagram, TikTok, Snapchat, YouTube, Spotify, newsletters, and emerging platforms. The ideal candidate is equal parts cultural observer and algorithm whisperer. They are socially native, obsessed with platform evolution, have deep platform contacts, and understand the creative standards required to maintain brand excellence while maximizing reach. They are someone who is a strategic visionary and a roll-up-your-sleeves operator — equally comfortable setting long-term direction and diving into the day-to-day details to ensure execution at the highest level. They can zoom out to shape long-term strategic vision while zooming in to guide teams on what content packaging, formats, and distribution will perform best, today and for generations to come. The VP will work closely with senior leadership across content and commercial teams to ensure Betches’ content is optimized, intentional, and positioned for audience expansion, and also serve as a key advisor as we shape our growth strategy and navigate scale. This role requires a data-informed, platform-native, culturally tuned-in operator who understands how Gen Z, millennial, and emerging audiences consume content, and how to meet them where they are with what they want, every single day. We are looking for a visionary audience leader who can build a world-class audience development function, strengthen Betches’ position across platforms, and drive measurable, ongoing brand expansion.

Requirements

12+ years in audience development, digital growth, content distribution, platform strategy, or multi-platform media leadership.
Deep fluency in Instagram, TikTok, Snapchat, YouTube, and more, with a proven track record of driving growth across them.
Strong understanding of how millennial and Gen Z women consume content and how online behavior is shifting.
Demonstrated success shaping strategy across organic and paid growth channels.
Exceptional leadership and communication skills with the ability to advise executives and influence cross-functional stakeholders.
Strategic thinker with social-first instincts, cultural fluency, and an ability to anticipate platform and audience shifts before they hit scale.
A love and passion for everything Betches.

Responsibilities

Architect Betches’ multi-platform audience growth strategy with a deep understanding of how platforms (including Instagram, TikTok, Snapchat, YouTube, Substack, and Spotify) are evolving.
Lead packaging, positioning, and distribution strategies that elevate our content’s performance while maintaining brand quality and voice.
Identify emerging platforms and behavioral shifts for current and future generations, advising the business on where and how we should expand next.
Translate algorithm changes, platform updates, and trending formats into actionable direction for content and commercial teams.
Work with leadership to develop workflow to ensure every piece of content is optimized for discovery, format, and audience behavior without compromising creative integrity.
Partner with branded and marketing teams to integrate paid amplification into organic strategy, ensuring budgets drive ROI with smart audience expansion.
Collaborate closely with the data team to guide priorities and interpret insights that refine strategy.
Keep the company ahead of industry tides through proactive intelligence, platform relationship building, and a deep read on where millennial and Gen Z women are going next.
Serve as an advisor to executive leadership on growth priorities, platform bets, and evolving distribution strategies.
Champion excellence, curiosity, and platform fluency across the organization.