VP, North American B2B Secular Shift

Mastercard•Purchase, NY

23h•$235,000 - $375,000•Onsite

About The Position

The VP, North American B2B Secular Shift is responsible for driving secular shift in B2B Payments (microbusiness through large market) from Check, ACH, and Cash to card, card-to-account, and enhanced data account-to-account. The role owns: Team, Roadmap, KPI’s, Orchestration, Content, Audience Engagement Strategy, Pricing, Rebates and Incentive Models (leveraging resources across Mastercard).

Requirements

B2B Secular Shift Obsessed: Deep, hands on understanding of POS and Invoice Payments, understand the nuances between verticals, understand the systems infrastructure that supports these verticals, understand the payment options they allow for, and understand issuer and acquirer behavioral drivers. Empathy for their constraints and clarity on what truly motivates behavior change.
Driven by momentum and a sense of urgency: Operate with pace. Move ideas into action quickly, prioritize what matters most, and push through obstacles to keep initiatives moving forward.
Catalyst for transformation: Motivated by shifting entrenched behaviors, particularly moving legacy payment flows (cash, check, ACH) toward modern, card based solutions. See both the customer value and the growth opportunity in that shift.
Commercially sharp: Naturally connect customer needs to business outcomes. Identify high value use cases, articulate compelling value propositions, and translate strategy into adoption and spend growth.
Influential leader: Lead through influence, not hierarchy—bringing together product, sales, marketing, and operations partners around a shared goal and clear execution plan.
Data guided, customer grounded: Balance quantitative insight with qualitative understanding, using both to prioritize, make decisions, and tell a clear story to senior leaders.
Ownership mindset: Act like an owner—taking accountability for outcomes, learning quickly, and continuously raising the bar for results.

Responsibilities

Define and own the North American B2B Secular Shift Vertical Strategy
Identify target segments, industries, and use cases with the highest potential for card substitution
Build and maintain a clear multi year roadmap aligned to B2B payments growth priorities
Lead initiatives that increase card adoption, activation, spend and acceptance at scale
Collaborate with Sales, Channels, and Partnerships to embed card led strategies into acquisition and portfolio management
Work with global product teams to build out capabilities that embed in key vertical technology solutions (construction & trades, B2C retail and restaurants, property & casualty insurance) to drive secular shift
Pilot, measure, and scale initiatives that drive sustained behavioral change
Leverage data, research, and ecosystem feedback to understand payment behaviors and switching barriers
Track competitive and fintech trends impacting vertical specific payment choices.
Translate insights into differentiated value propositions and prioritized initiatives
Align stakeholders across product, marketing, analytics, risk, operations, and technology
Define KPIs tied to conversion, usage, spend growth, and profitability
Communicate progress, results, and recommendations to senior leadership

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time
5 personal days
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement