VP, Media Director
About The Position
Provides technical expertise to aid in executing strategies within a specific function, developing detailed plans and recommendations to advance business/network/agency objectives. Works on complex projects that influence key operational goals and strategic priorities. Operates as a subject-matter expert to provide guidance and support to junior professionals and teams. Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
Requirements
- Technical expertise in media strategy execution.
- Experience in developing detailed plans and recommendations.
- Ability to work on complex projects influencing operational goals and strategic priorities.
- Subject-matter expertise in media planning and buying.
- Experience in developing promotion production plans, budgets, and forecasts.
- Ability to negotiate and purchase advertising placements.
- Experience in ensuring targeted advertising campaigns.
- Experience in tracking campaign reach for optimized spend.
- Minimum of three days a week in the office (Omnicom policy).
Responsibilities
- Develop promotion production plans, budgets and forecasts based on past results.
- Update plans based on new data.
- Monitor results to determine campaign effectiveness.
- Negotiate and purchase advertising placements on behalf of an organization in alignment with the advertising campaign plan.
- Ensure advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets.
- Track reach of campaigns to ensure optimized spend of advertising budget.
- Provide technical expertise to aid in executing strategies within a specific function.
- Develop detailed plans and recommendations to advance business/network/agency objectives.
- Work on complex projects that influence key operational goals and strategic priorities.
- Operate as a subject-matter expert to provide guidance and support to junior professionals and teams.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
