VP, Marketing

VideaHealth•Boston, MA

4d•$230,000 - $270,000

About The Position

Less complexity. More dentistry. More impact. At Videa, we help dental clinicians deliver better care to millions of patients through AI. Oral health is health. Dentists are protectors of societal wellness. We build technology that enhances the moment of care, amplifies clinical expertise, and makes proactive oral healthcare the norm. Thousands of clinicians rely on Videa every day. Your work here will be reflected in real practice, improving real patient outcomes. If you want to build something that matters, keep reading. We are hiring a VP Marketing to own and scale a revenue-driven marketing engine that directly impacts Videa’s growth trajectory, enterprise pipeline, and category leadership. This is a company-defining role, not a traditional marketing leadership position. You will be responsible for building a repeatable, high-performing go-to-market system that drives pipeline, accelerates enterprise deals, and establishes Videa as the leader in AI-powered dental care. You will report directly to the CEO and work as a core member of the leadership team, partnering closely with Sales, Product, and Customer Success to shape how we grow.

Requirements

10+ years of B2B marketing experience with 5+ years in leadership roles, including experience scaling marketing from early traction to repeatable growth (Series A→B or B→C stage)
Proven track record of owning and driving enterprise pipeline and revenue outcomes, not just leads
Deep experience in enterprise or vertical SaaS environments with complex, multi-stakeholder sales cycles
Strong expertise in product marketing, positioning, and translating technical products into clear value for multiple audiences
Experience building and scaling account-based marketing and enterprise demand generation programs
Strong analytical and operational mindset, with deep understanding of attribution, funnel performance, and revenue metrics
Experience aligning marketing, sales, and product into a unified go-to-market motion
Builder mentality — equally comfortable setting strategy and executing hands-on
Exceptional communication and storytelling skills
A passion to utilize your skills to improve the world by positively impacting people's health!

Nice To Haves

Experience in healthcare, AI, or other regulated industries
Experience marketing to clinicians, providers, or healthcare systems
Track record of helping define or lead a category in an emerging technology space

Responsibilities

Own marketing-sourced and influenced pipeline targets, with clear accountability to revenue outcomes
Build and scale a predictable demand generation engine across digital, field, partner, and account-based channels
Improve conversion rates, deal velocity, and win rates in partnership with Sales
Support complex, multi-stakeholder enterprise sales cycles with strong ICP definition, segmentation, and account-based strategies
Equip Sales with the messaging, content, and proof points needed to win high-value deals
Partner with Sales leadership to align on pipeline strategy, coverage, and execution
Own and define the category of AI-powered dental care — shaping how clinicians, DSOs, and insurers understand and adopt AI
Develop clear, differentiated positioning that translates complex AI capabilities into compelling business and clinical value
Drive thought leadership, PR, and market presence that establishes Videa as the default leader in the space
Partner with Product and Sales to shape pricing, packaging, and go-to-market strategy
Bring market insight, customer understanding, and competitive intelligence into product and GTM decisions
Ensure tight alignment between product roadmap, messaging, and commercial execution
Build and lead a high-performing marketing organization across demand generation, product marketing, brand, and marketing operations
Establish scalable systems for attribution, performance tracking, and revenue operations
Create a culture of accountability, speed, and continuous improvement