VP, Marketing

Help Scout • Boston, MA

5d • Remote

About The Position

At Help Scout, we’re on a mission to help businesses delight more customers . We’ve been on this journey since 2011, and today more than 10,000 companies use our platform to provide outstanding customer support. We’ve been fully remote from the beginning, and have a team of 140+ people all over the world. We love crafting beautiful products and growing a business together, but we're also trying to do something bigger. We're building a company that brings out your best and leaves the world a better place — a company that seeks balance between profit and purpose. That's why we've been a Certified B Corporation since 2019 and have pledged 1% of our equity back to the community. Help Scout’s success hinges on hiring talented, high-accountability people who want to be part of creating a culture where we all feel challenged and supported to do our best work. We hope that excites you to join us! Your Impact Help Scout is at a pivotal moment. We’ve laid the foundation of a strong, customer-loved product with a distinct brand and a mission-driven team. Now we’re sharpening our go-to-market motion to drive the next phase of growth. The 2026 strategy is focused, ambitious, and rooted in clear outcomes from pipeline and trials to customer expansion. As VP of Marketing, you’ll step into a company that’s product-led but ready to scale its reach and influence. You’ll shape not just how we grow, but how we tell our story, differentiate in a competitive space, and bring our values to life at every stage of the customer journey. This is a rare opportunity to lead full-funnel marketing at a remote-first company that believes in craft, autonomy, and building things that matter. You won’t be fixing something broken; you’ll be building what’s next. You will be overseeing a team of people responsible for content, design, product marketing, lifecycle marketing, performance marketing and will be supported by an AEO expert and a top brand agency. This is a hands-on leadership role in a remote-first environment. You should expect high accountability, meaningful autonomy, and the opportunity to build, test, and refine how marketing drives growth at Help Scout. About the role You’ll will accountable to marketing’s revenue number and KPIs. You’ll support the full customer journey, from first touch through expansion. You see marketing as a connected journey, from brand building to customer expansion, and have driven results across that spectrum. You will use data to guide decisions, challenge assumptions, and adjust strategy when the signal changes. You’ll establish clear planning, prioritization, and execution rhythms that provide clarity to your teams so they can operate at their best. You’ll be in lock step with Product, Sales, and RevOps to shape and execute our go-to-market strategy You’ll own our modern marketing systems, automation, and emerging AI tools and ensure they are used to drive efficiency and scale About You You are a marketing leader with deep experience in B2B SaaS focused on SMB. You have been accountable to outcomes, not just activity, and are comfortable owning metrics that sit close to revenue. You’re likely a great fit if you’ve served as a marketing leader or Head of Growth at a B2B SaaS company in the $30M to $150M ARR range You’ve lived through moments that required real judgment, including pricing changes, growth plateaus, or shifts from brand-led growth to more disciplined execution. You hold a high bar, elevate those around you, and communicate clearly and empathetically in a remote setting. You like to ship, measure, adjust. You aren’t afraid of the tension between performance goals and long‑term vision.

Requirements

• You are a marketing leader with deep experience in B2B SaaS focused on SMB.
• You have been accountable to outcomes, not just activity, and are comfortable owning metrics that sit close to revenue.
• You’re likely a great fit if you’ve served as a marketing leader or Head of Growth at a B2B SaaS company in the $30M to $150M ARR range
• You’ve lived through moments that required real judgment, including pricing changes, growth plateaus, or shifts from brand-led growth to more disciplined execution.
• You hold a high bar, elevate those around you, and communicate clearly and empathetically in a remote setting.
• You like to ship, measure, adjust.
• You aren’t afraid of the tension between performance goals and long‑term vision.

Responsibilities

• You’ll will accountable to marketing’s revenue number and KPIs.
• You’ll support the full customer journey, from first touch through expansion.
• You see marketing as a connected journey, from brand building to customer expansion, and have driven results across that spectrum.
• You will use data to guide decisions, challenge assumptions, and adjust strategy when the signal changes.
• You’ll establish clear planning, prioritization, and execution rhythms that provide clarity to your teams so they can operate at their best.
• You’ll be in lock step with Product, Sales, and RevOps to shape and execute our go-to-market strategy
• You’ll own our modern marketing systems, automation, and emerging AI tools and ensure they are used to drive efficiency and scale

Benefits

• Help Scout offers a variety of perks and benefits to support you and your family, including health benefits for US and Canadian employees, and equity for all team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed