VP, Marketing

CHROME Federal Credit Union•Washington, PA

6h•Hybrid

About The Position

We make banking simple. Through intelligent technology, innovative products, and exceptional service, we create personalized experiences that surprise and delight members every day. As a financial cooperative, our primary focus is on serving our 15,000+ members, not maximizing profits for investors. The Vice President of Marketing is responsible for developing and executing marketing strategies that align with CHROME's short- and long-term goals. This includes analyzing economic and market trends, identifying our members' needs and opportunities, and ensuring that all marketing initiatives strengthen our financial performance and member engagement.

Responsibilities

Promoting Products and Services: Create opportunities for the Retail and Lending teams to build stronger relationships with our members.
Use analytics and data insights to design marketing activities that align with corporate strategy.
Stay current with marketplace trends and execute marketing activities that align with corporate strategy.
Measure success through member growth, product adoption, and engagement metrics.
Brand Engagement: Shape and manage CHROME's brand perception among members and the broader community.
Build partnerships with community organizations to expand visibility and strengthen our reputation.
Third-Party Relationships and Platforms: Collaborate with strategic partners and vendors to enhance CHROME's marketing capabilities and reach.
Ensure consistency, operational excellence, and a positive member experience across all touchpoints.
Management: Lead, mentor, and develop a high-performing marketing team.
Set clear expectations, align goals with organizational priorities, and encourage innovation and accountability.
Represent CHROME on committees related to financial wellness and marketing.
Provide market insights and performance updates to the executive team.
Budgetary Responsibility: Develop and manage the annual departmental budget, ensuring accuracy and fiscal discipline.
Support profitability by implementing cost controls, optimizing resource use, and driving marketing programs that generate growth.
Conduct ongoing variance analysis and maintain compliance with budget expectations.