VP, Marketing

OnBoard

About The Position

Develop and implement a cohesive marketing plan to increase brand awareness. Analyze target market information to identify and recommend effective marking approaches. Identify new market segments that will benefit from the company products. Set current and long-term goals for internal teams. Build relationships with media and stakeholders through creative pr strategies and collaborate with senior executives to develop growth plans for the organization. Monitor all marketing campaigns and improve them when necessary. Prepare regular reports and presentations on marketing metrics for sr. Executives. Provide guidance and ideas to organize effective marketing events. Forecasts, drafts, implements, and oversees the department’s operating budget. Forecast hiring needs for the marketing department. Participate in the quarterly and annual planning of the company’s objectives. Track competitors’ activities

Requirements

Bachelor’s Degree, Marketing, Communications, Master’s Degree preferred
12-15 years of experience in marketing and long-range planning required.
Experience as a VP of Marketing, Marketing Director, or another senior role leading teams.
Demonstrable experience designing and implementing successful marketing campaigns.
Experience with CRM software and digital marketing tools and techniques.
Excellent communications skills.
Strong analytical and project management skills.
Strategic mindset, with ability to make difficult decisions.
Proficient with Microsoft Office Suite or related software.

Responsibilities

Develop and implement a cohesive marketing plan to increase brand awareness.
Analyze target market information to identify and recommend effective marking approaches.
Identify new market segments that will benefit from the company products.
Set current and long-term goals for internal teams
Build relationships with media and stakeholders through creative PR strategies and collaborate with senior executives to develop growth plans for the organization.
Monitor all marketing campaigns and improve them when necessary
Prepare regular reports and presentations on marketing metrics for Sr. Executives
Provide guidance and ideas to organize effective marketing events
Forecasts, drafts, implements, and oversees the departments operating budget.
Forecast hiring needs for the Marketing department
Participate in the quarterly and annual planning of the company’s objectives
Track competitors’ activities

Benefits

Company provided equipment (laptop, software, etc.)
Employment with a growing, casual, fun, philanthropic minded company
Employer paid extended health benefits, including health spending account (CAN based employees)
Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
Medical Flexible Spending Accounts available.
Dependent Care Flexible Spending Accounts available.
Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
Paid Time Off (PTO)/Holiday