VP, Marketing

Govini • Arlington, VA

1d • Onsite

About The Position

The Vice President, Marketing will be a strategic and hands-on leader responsible for driving the full-funnel marketing strategy to accelerate Govini’s growth and market presence. This role requires a proven leader to build, execute, and measure integrated campaigns that generate qualified leads, nurture relationships, and amplify our brand's message across all channels. A strong emphasis will be placed on data-driven decision-making and seamless collaboration across Go-to-Market (GTM) teams.
This role is a full-time position located out of our office in Arlington, VA.
This role may require up to 10% travel.

Requirements

• U.S. Citizenship is required
• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• Current possession of a U.S. security clearance, or the willingness and ability to obtain one
• 10+ years of progressive marketing leadership experience, preferably in a B2B or B2G environment within the defense, national security, or technology sectors.
• Demonstrated success in developing and managing full-funnel digital and paid media strategies, including SEO/SEM, display, and social channels, with a focus on maximizing ROI.
• Deep, hands-on experience with CRM systems, particularly SalesForce, and other key marketing technology platforms for reporting, lead management, and campaign execution.
• Proven ability to build strong, collaborative relationships with Sales and Go-to-Market teams to drive high-quality lead generation and pipeline acceleration.
• Strong data-driven mindset with the ability to define KPIs, analyze marketing performance, and translate insights into actionable recommendations for executive leadership.
• Excellent written and verbal communication skills, capable of articulating complex marketing strategies and results clearly to all stakeholders.
• Exceptional leadership and team-building skills, with experience mentoring and developing high-performing marketing teams.

Nice To Haves

• Experience in or exposure to the national security, intelligence, or defense technology space
• Experience in a startup or other entrepreneurial environment

Responsibilities

• Paid Media Strategy & Execution: Oversee and manage the strategy, budget, and execution for all paid media initiatives, ensuring optimal ROI and alignment with GTM objectives.
• Owned Channel Optimization: Lead the optimization of Govini’s owned digital channels, including the corporate website and email marketing programs, to improve user experience, conversion rates, and audience engagement.
• Content Amplification: Work closely with the Content team to develop and implement strategies for amplifying core content assets through paid media channels and other promotional opportunities.
• Events Integration: Collaborate with the Events team to ensure marketing efforts provide geo-targeted support and seamless integration for all events, conferences, and webinars.
• CRM and Marketing Technology: Drive the integration and effective utilization of Salesforce and other key marketing technology tools to ensure accurate reporting, lead management, and campaign tracking.
• Lead Generation & Nurturing: Establish strong coordination with Sales and GTM teams to develop new, high-quality leads and to coordinate the successful cultivation and progression of leads and strategic relationships through the funnel.
• Team Leadership and Development: Mentor and lead the marketing team, fostering a culture of high performance, experimentation, and accountability.
• Performance Measurement: Define key performance indicators (KPIs) and regularly report on marketing effectiveness, providing insights and recommendations to executive leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive