VP, Marketing

MERGE•Raleigh, NC

8h•Hybrid

About The Position

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. Promote Health, Wellness & Happiness We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers. As our VP, Marketing, you will.... Act as a senior, solution-oriented leader who thrives on developing lasting relationships between client and agency teams. You will lead internal teams to support client engagements and position them to introduce new solutions effectively to changing market conditions. Utilizing deep industry knowledge, you will inspire team members to make our strategies, campaigns, and experiences more innovative and effective. This role requires high-level consulting and expertise in all aspects of account management.

Requirements

8–12 years of experience in brand/demand marketing with a proven track record of developing strategies and overseeing complex work streams.
Bachelor’s degree preferred, or equivalent professional experience.
Thorough understanding of the advertising industry, particularly within MERGE's key verticals: Health Plans, Health Providers, Specialty Healthcare, Lifestyle, and Financial Services.
Strong communication, interpersonal, and presentation skills with an engaging and trusted presence.
Demonstrated effectiveness in ensuring quality content creation and working with multiple stakeholders.

Responsibilities

Lead and support both brand and demand initiatives for MERGE marketing.
Direct the development and execution of performance marketing campaigns to promote MERGE’s brand, offerings, and partnerships.
Partner with the CMO and brand marketing teams to develop and execute the strategic plan for brand growth.
Define the overall marketing strategy and identify target markets to bring the brand story to life.
Collaborate with sales, campaign managers, and business development teams to deliver comprehensive demand generation plans.
Collaborate with the CMO and brand teams on the strategy, design, and governance of the MERGE website.
Partner with the internal social media team to evolve strategy and oversee channel performance.
Drive brand awareness through creative storytelling across video, web, email, and social media.
Work with client success teams to identify, create, and socialize client and partner case studies.
Oversee brand guidelines to ensure ease of use, understanding, and compliance.
Develop and execute MERGE’s event roadmap and playbook, focusing on brand impact and sales opportunities.
Negotiate event participation and sponsorship costs, manage logistics, and maintain brand standards.
Measure, analyze, and report on the impact of event activities.
Collaborate with communications and PR teams to refine messaging and align outbound strategy.
Partner with MERGE Industry Leaders to create content that increases earned media and brand awareness.
Mentor and train team members, setting clear goals and managing performance to inspire a culture of "Ability, Agility, and Humility".
Cultivate meaningful cross-functional relationships, serving as a role model and trusted partner across the agency.