VP, Marketing

BoomPop

9d • Remote

About The Position

BoomPop is transforming how companies plan and run events. What began as a high-touch services business is evolving into an enterprise-grade AI-powered event planning platform used by some of the most recognizable companies in the world.

The mission of the VP of Marketing is to build the marketing engine that powers this next phase of growth.

This leader will help reposition BoomPop in the market from a services-led company to a category-defining software platform while expanding our reach into enterprise buyers. They will build a marketing organization that combines performance, brand, and product marketing to generate predictable pipeline and clear market leadership.

This is a builder and operator role. We are looking for someone who has successfully led a similar transition before. Someone who knows how to sharpen positioning, build enterprise demand, and turn marketing into a measurable pipeline engine inside a high-growth company.

Success in this role means creating a marketing organization that consistently generates qualified pipeline, strengthens market positioning, and equips sales to win.

Requirements

• 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment.
• Experience building marketing functions that generate measurable pipeline and support enterprise sales motions.
• Strong leadership track record with the ability to hire, develop, and retain high-performing teams.
• Deep expertise across product marketing, demand generation, and go-to-market strategy.
• Experience with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms.
• Strong communication, analytical, and organizational skills with the ability to influence across executive teams.

Responsibilities

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing.
• Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing.
• Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features.
• Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue.
• Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives.
• Own BoomPop’s messaging and positioning. Ensure our story is consistent, differentiated, and grounded in real customer value.
• Build scalable marketing programs across digital channels, lifecycle marketing, content, and events.
• Oversee marketing analytics, reporting, and attribution to drive data-informed decision making.
• Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

Benefits

• Competitive salary + equity, with tons of room for career growth
• Company sponsored 401(k)
• Generous PTO
• Paid parental leave
• Flexibility to work from anywhere
• Amazing annual team-wide and department offsites
• World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
• $50/month phone stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed