VP Marketing Technology & Growth Enablement - UHC E&I

UnitedHealth Group Inc.•Minnetonka, MN

59d•Remote

About The Position

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. The Marketing Technology & Growth Enablement lead has oversight of four specialized teams-Digital Marketing & Campaign Services, Marketing Technology, Marketing Data & Analytics, and Growth Support. This leader will drive enterprise growth by enabling sales success through lead generation, optimized campaign performance, robust analytics, and support for Open Enrollment (OE) initiatives. The role is responsible for orchestrating the execution of multi-channel marketing efforts, enabling data-driven decision-making, and fostering collaboration across the E&I marketing function. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires within 30 minutes of an office in Minnesota or Washington, D.C., you'll be required to work a minimum of four days per week in-office. Preferred location is Minnetonka, MN.

Requirements

10+ years of leadership experience with proven success in a technical, operational, or business strategy role within a large, complex organization
Strategic thinking, leadership, and stakeholder management skills
Experience with enterprise platforms (Adobe AEM, Workfront, Power BI, Tableau, Azure, etc.)
Demonstrated ability to drive measurable growth and optimize marketing ROI
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Responsibilities

Strategic Leadership: Set vision and strategy for integrated marketing operations, digital campaigns, technical solutions, analytics, and growth support. Drive alignment across teams to support membership growth for National Accounts, Public Sector, Key Accounts, and Small Business segments.
Team Oversight: Lead and develop high-performing teams in Digital Marketing, Tech Solutions, Data & Analytics, and Growth Support. Foster a culture of innovation, collaboration, and continuous improvement.
Growth Enablement: Oversee strategic lead generation and campaign optimization to maximize marketing ROI and bottom-line contribution. Ensure robust sales pipeline reporting, analytics, and dashboard development for accurate performance measurement.
Technical Platform Management: Own and architect omni-channel platforms for OE events, including logistics, materials, field communications, training, analytics, vendor management, and event staffing. Oversee application development, API programming, and full-stack engineering across platforms such as OneConnect and Benefit Explorer.
Data & Analytics: Enable data-driven decision-making by delivering advanced sales performance reports, analytics, and dashboards. Ensure data integrity, governance, and reporting accuracy for pipeline and compensation data.
Campaign Services: Orchestrate multi-channel campaigns and journeys to support member marketing initiatives. Optimize engagement through event-triggered outreach and AI-driven micro-targeting for B2B and B2C audiences.
Collaboration & Stakeholder Management: Partner with Marketing, UHG, and business teams to define, implement, and optimize segments, metrics, KPIs, and value measurements. Develop and maintain marketing insights assets, predictive tools, and performance dashboards.
Open Enrollment Support: Lead OE support services and support innovative campaign operations for member benefit awareness across various business lines.