VP, Marketing & Sales Enablement - Programs

Arrowhead Programs

1d•$145,000 - $185,000

About The Position

Arrowhead Programs, the underwriting division of Arrowhead Intermediaries, is seeking an experienced Vice President of Marketing & Sales Enablement. This leader will architect and execute a comprehensive marketing and sales enablement strategy that directly supports divisional business objectives, drives measurable growth, and elevates customer experience. The VP will be accountable for developing and managing the division’s marketing budget, ensuring disciplined financial adherence, and delivering transparent reporting on priorities, impact, and ultimately ROI. This role is ideal for a proven leader with deep expertise in marketing delegated authority businesses and specialty insurance. A track record of building high-performing and scalable integrated marketing programs is key for success in this role. If you are a strategic marketing leader with a passion for financial stewardship, measurable impact, and team development, we invite you to apply and help drive our division’s success to new heights.

Requirements

Minimum of 10 years’ experience in a marketing leadership role.
Specialty insurance industry experience is required.
Proven experience launching and scaling divisional brands, leading content and field marketing initiatives, and managing cross-functional teams.
Strong presentation skills, with a passion for outstanding content and measurable performance.
Experience developing Go-to-Market strategies for high-growth businesses.
Demonstrated ability to manage budgets, measure performance, and drive ROI.
Hands-on leadership style, willing to dive into details and work collaboratively to achieve goals.

Responsibilities

Design and implement an integrated marketing and sales enablement strategy that aligns with divisional and enterprise goals, driving stakeholder engagement, organic growth, and retention.
Champion the launch and ongoing evolution of the divisional brand, ensuring all initiatives are strategically resourced and executed for maximum impact.
Lead the development and execution of go-to-market plans, product launches, customer events, and content marketing that amplify brand presence and support revenue objectives.
Serve as the primary architect of divisional marketing priorities, translating business needs into actionable plans and measurable outcomes.
Develop, manage, and optimize the divisional marketing budget, ensuring resources are allocated to high-impact initiatives and financial targets are consistently met.
Define, track, and report on key performance indicators (KPIs), sales enablement effectiveness, and marketing ROI, leveraging data-driven insights to inform strategy and demonstrate business value.
Implement systems for continuous improvement, ensuring all marketing investments deliver quantifiable results and support divisional growth.
Lead the creation and deployment of sales enablement programs, tools, and resources that empower field teams, strengthen digital platforms and drive revenue growth.
Foster collaboration with divisional leaders, central marketing, and shared service teams to ensure alignment, share best practices, and maximize the impact of marketing efforts.
Facilitate regular business reviews and marketing meetings to communicate priorities, progress, and impact to stakeholders.