VP, Marketing Operations & Digital Platform

Pluralsight

5d•$227,000 - $270,000•Hybrid

About The Position

As VP, Marketing Operations & Digital Platform, you'll lead the infrastructure behind every Marketing initiative: the technology, automation, data, and program management that turn strategy into execution. You'll own our GTM systems, our martech stack, and pluralsight.com itself — partnering closely with the CMO, CEO, CFO, and leaders across Revenue, Product, IT, and Data to make Marketing faster, sharper, and more accountable. Who You're Committed to Being: A systems thinker: You see the connections between strategy, technology, and outcomes — and you build the infrastructure that makes those connections reliable. A steady hand in complexity: Competing priorities, executive expectations, ambiguous problems — you bring clarity and calm decision-making when it matters most. A trusted operator: CEOs and CFOs bring you hard questions about investment and risk. You give them straight answers backed by data. A builder of teams: You grow senior leaders, strengthen organizations, and know when to build capability in-house versus bring in a partner.

Requirements

15+ years in Marketing Ops, digital platforms, martech, or program management
Experience leading leaders and multidisciplinary teams
Ownership of technology and operations budgets, vendor strategy, and contracts
Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2)
Bachelor's degree or equivalent experience

Nice To Haves

Experience across both B2B enterprise and B2C / self-service models
Hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana
SEO, AEO, and GEO strategy development
Ecommerce, checkout, trials, or product-led growth experience
Led a major GTM systems or digital platform transformation

Responsibilities

Lead annual and quarterly Marketing planning — priorities, capacity, resourcing, and the operating rhythms that keep everyone aligned and moving.
Own lead scoring, attribution, campaign tracking, and the Marketo–Salesforce integration that powers our GTM engine.
Set the martech roadmap and lead Marketing Automation — Marketo, Iterable, deliverability, and platform health — while evaluating where AI and automation create real leverage.
Own pluralsight.com end to end: B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance.
Lead Marketing Program Management, rebuild our Asana infrastructure, and hold cross-functional initiatives accountable to outcomes.
Own the Digital Platform, Martech, and Marketing Ops budgets — vendor strategy, negotiations, and the ROI story you bring to the CMO and CFO.