VP, Marketing & Communications

Nest Health

About The Position

The Vice President (VP) of Marketing & Communications at Nest Health will lead the organization’s strategic efforts to grow and evolve its brand, messaging, and engagement across all audiences: families, payers, investors, employers, and talent. The VP will serve as the steward of Nest’s story as the company scales, shaping how the country understands its differentiated care model and why it matters. The VP will oversee brand strategy, executive and corporate communications, outreach strategy and performance, patient and family marketing, digital presence, product positioning, and employer branding. The VP will build and lead a high-performing, cross-functional team responsible for driving growth, trust, engagement, and loyalty across Nest’s markets. The VP is Nest's chief storyteller — responsible for ensuring that one coherent, mission-driven narrative translates powerfully across every audience Nest serves: families, payers, investors, partners, and talent. As Nest scales into new markets and adds new programs, this role ensures the story grows without fracturing. In addition to overseeing marketing and communications functions, the VP will directly lead Nest’s Outreach organization, including management of the Director of National Outreach and the broader outreach team composed of National Outreach Specialists and Local Market Outreach Specialists. The VP will be accountable for outreach strategy, organizational design, performance management, operational effectiveness, and shared responsibility for achieving monthly outreach and engagement targets across markets. This role serves as the company’s senior-most steward of brand, narrative, and communications strategy across families, payers, investors, employers, policymakers, and talent audiences. The VP will ensure that all patient-facing and enterprise-facing expressions of the Nest brand remain aligned, differentiated, and mission-driven as the company scales.

Requirements

10+ years of progressive experience in marketing, brand, communications, growth, or engagement leadership
3+ years of experience in navigating growth marketing strategy, owning and creating the marketing strategy in a healthcare startups, health tech, or mission-driven high-growth organizations
4+ years of direct people management including team growth and agency oversight
Experience in leading the marketing and communications for Medicaid population
Demonstrated experience leading outreach, engagement, field operations, or growth-oriented teams
Strong operational leadership skills including organizational design, vendor management, workflow optimization, and performance management
Demonstrated success in engagement, retention, campaign, and product marketing
Demonstrated ability to use performance data to drive marketing and outreach decisions
Strong track record of storytelling, brand development, and strategic communications
Excellent communicator and cross-functional partner with strong executive presence and C-suite alignment
Deep empathy for Medicaid populations and a passion for health equity

Nice To Haves

Familiarity with VBC, managed care
Experience with community-based or field marketing.

Responsibilities

Own Nest’s visual identity, brand voice, and persona development across families, payers, investors, employers, and employees
Oversee website strategy, SEO management, and organic digital growth
Lead social media content and engagement strategy
Develop brand systems and creative assets that reinforce Nest’s mission and values
Own investor and fundraising messaging and investor-facing brand strategy
Oversee executive communications including CEO LinkedIn, speaking preparation, op-eds, podcasts, and PR
Lead corporate storytelling and press strategy including major company announcements and milestones
Manage awards strategy and visibility planning
Develop and maintain sales enablement and payer marketing materials such as decks, one-pagers, and co-branded assets
Directly oversee the Director of National Outreach and the broader outreach organization, including National Outreach Specialists and Local Market Outreach Specialists
Own outreach strategy, organizational structure, and operational roadmap across markets
Maintain shared accountability for monthly outreach and engagement targets
Lead ongoing evaluation and optimization of outreach team performance, workflows, tooling, vendor partnerships, and operational efficiency
Partner cross-functionally with Growth, Clinical Ops, Marketing, and Market Leaders to improve outreach effectiveness and member conversion
Oversee outreach messaging frameworks, scripting standards, and communication best practices in partnership with Marketing
Lead and develop a Marketing Manager responsible for patient and family-facing marketing execution
Oversee implementation of Nest’s brand across digital, social, website, SEO, and member engagement channels
Guide lifecycle marketing campaigns across SMS, email, mail, and other patient communication touchpoints
Partner closely with Outreach to align member messaging, scripting, and engagement strategies
Support product marketing efforts by translating Nest’s services and care model into clear, family-centered messaging
Develop go-to-market narratives for new services and programs
Package outcomes and interventions for payer and investor storytelling
Lead positioning and messaging for product launches across channels
Ensure alignment between patient-facing, payer-facing, and enterprise narratives as Nest evolves
Lead high-performing teams across outreach, marketing, brand, and communications functions
Serve as Nest’s senior-most brand, communications, and narrative leader across all key audiences
Maintain oversight of Nest’s brand voice, visual identity, and messaging architecture across the organization
Ensure alignment across patient-facing, payer-facing, investor-facing, employer-facing, and public communications
Oversee creative freelancers, agency partners, and cross-functional contributors
Partner closely with Clinical Ops, Product, Growth, Data, Finance, and People Operations
Plan and advocate for future hiring across design, content, outreach, and digital functions as Nest scales
Define departmental OKRs and track progress against them in collaboration with functional leaders