VP, Marketing (B2SMB Growth & Product Marketing)

Sauce • New York, NY

70d • Hybrid

About The Position

We’re looking for a marketing architect to design and scale Sauce’s B2B growth and product marketing engine, transforming our validated product-market fit into market-leading dominance. This role focuses primarily on driving growth, product marketing, and pipeline generation for our restaurant (B2B) platform while partnering cross-functionally on emerging B2C initiatives to ensure a unified go-to-market strategy. You’ll report directly to the CEO, lead and mentor the demand generation function, and play a pivotal role in shaping how Sauce connects both sides of the marketplace — restaurants and diners — through data, creativity, and technology.

Requirements

• 8–10+ years in B2B SaaS or marketplace marketing, with leadership experience in growth or product marketing.
• Proven success scaling pipeline and ARR through both strategic design and hands-on execution.
• Experience in B2–Low-Tech SMB markets (e.g., restaurants, retail, services) with empathy for local business operators.
• Deep understanding of revenue metrics and marketing financials (CAC, LTV, payback, pipeline health).
• Hands-on expertise with marketing automation, analytics, and AI-powered tools (HubSpot, GA4, Looker, Amplitude, etc.).
• Strengths in strategic thinking, proactive problem-solving, experimentation and optimization, creativity, communication, and ownership.
• Proven ability to collaborate cross-functionally and influence executive stakeholders.

Nice To Haves

• Experience in restaurant tech, delivery marketplaces, or two-sided platforms.
• Background in hypergrowth or startup environments (Series A–C or equivalent).
• Familiarity with modern data stacks (dbt, Redshift, Census).
• Track record of embedding AI and automation into marketing operations.

Responsibilities

• Lead Sauce’s B2B Growth & Product Marketing strategy, reporting directly to the CEO.
• Own marketing performance and ROI across acquisition, lifecycle, and demand generation channels.
• Collaborate with Brand & Communications, Sales, RevOps, Product, and Customer Success to align messaging, positioning, and funnel optimization.
• Partner with Product and Brand on early B2C initiatives to connect restaurant and consumer growth loops.
• Translate business goals into actionable marketing strategies that directly drive ARR and customer adoption.
• Design and execute the growth engine — build scalable systems and personally run key plays when needed.
• Ship early wins that demonstrate pipeline acceleration and measurable ROI.
• Balance high-level strategy with hands-on execution and experimentation.
• Manage the marketing P&L with full accountability for CAC, LTV, payback, and pipeline-to-ARR conversion.
• Build visibility across the funnel, identify leaks, and fix them fast.
• Partner with Sales and RevOps to create a unified revenue engine that drives predictable growth.
• Stay fluent in the tools: HubSpot, GA4, ad platforms, SQL, and AI automation.
• Use data and experimentation to inform decisions and optimize campaign performance.
• Continuously test, learn, and refine to uncover new growth levers.
• Manage and mentor the Demand Generation Manager, with a plan to expand as growth accelerates.
• Hire and develop A-players who operate with ownership and excellence, while keeping the team lean.
• Foster a culture of strategic thinking, proactive problem-solving, creativity, communication, and continuous improvement.
• Partner with the Brand & Communications team to turn Sauce’s story into demand.
• Lead product marketing strategy — defining positioning, messaging, pricing, and competitive differentiation.
• Ensure Sauce’s narrative resonates deeply with restaurant owners and operators, making Sauce the obvious choice in restaurant technology.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 101-250 employees