VP, Market Expansion
About The Position
The Opportunity At WOW! we’re not just expanding our footprint; we’re redefining how communities connect. We’re looking for a strategic, results-driven Vice President of Market Expansion to lead our greenfield growth strategy and bring new markets to life from concept through execution. If you thrive at the intersection of strategy, execution, and measurable impact, this is your opportunity to build something meaningful and see the results in real time. Why This Role is Exciting Own end-to-end market expansion strategy across new geographies Directly influence enterprise growth, revenue, and ROI Lead high-visibility initiatives with executive and cross-functional exposure Build and scale new markets from the ground up, a true builder role Partner across Finance, Marketing, Construction, Legal, and Revenue teams to bring strategy to life
Requirements
- 15+ years of experience in telecom, cable, or related industries
- 10+ years of leadership experience, building and leading high-impact teams
- Proven success in market expansion, business development, or GTM strategy
- Strong financial and analytical acumen, comfortable owning ROI models and performance metrics
- Experience leading cross-functional initiatives in complex, fast-paced environments
- Ability to influence at all levels, from local stakeholders to executive leadership
Nice To Haves
- Strategic thinker with a builder mindset
- Data-driven decision maker with strong market and competitive analysis skills
- Exceptional communicator with executive presence
- Highly collaborative leader who can align diverse teams around a common goal
- Comfortable navigating ambiguity and driving clarity in complex environments
Responsibilities
- Define and execute WOW!’s greenfield expansion strategy, identifying and prioritizing high-impact markets
- Develop long-term growth plans aligned to enterprise objectives
- Own and evolve investment models to ensure strong ROI and value creation
- Lead go-to-market strategies tailored to each market, including pricing, marketing, and sales channel execution
- Set and deliver against subscriber growth, revenue, and margin targets
- Partner with Commercial and Revenue teams to optimize pricing and promotional strategies
- Collaborate with Construction to align build plans, timelines, and cost efficiency
- Drive cross-functional alignment to ensure seamless market entry and scalability
- Engage with local stakeholders and officials to support successful launches
- Build and lead a high-performing team focused on accountability, execution, and results
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off & company holidays
- Tuition reimbursement for continued development
- Colleague broadband discounts
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
