VP Industry Marketing Flooring

Cyncly•United States,

5d•$125,000 - $150,000•Remote

About The Position

Cyncly is a global technology company with over 2,400 employees and 70,000+ customers in more than 100 countries. Cyncly provides end-to-end software solutions that connect designers, retailers, and manufacturers, enabling them to imagine, design, sell, manage, and produce customizable products and spaces. The company operates in the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries, with a presence in North & South America, Europe, Asia Pacific, and Africa. Cyncly leverages over 30 years of experience to deliver enhanced value to its customers through an expanded portfolio of solutions and provides world-class support with a local touch. The company is currently undergoing significant growth, fueled by organic expansion and strategic acquisitions, with backing from leading growth private equity firms specializing in technology. This role is for a Vice President, Industry Marketing - Flooring, within Cyncly's Flooring Business Unit. The commercial foundation is established, and the product is poised for a significant go-to-market opportunity. This is not a rebuilding role but an opportunity to elevate an existing strong foundation by owning the narrative, refining positioning, and building the commercial architecture to expand the customer base. The VP will be the singular marketing leader for the Flooring BU, acting as a strategic owner and practitioner of the go-to-market strategy. Key responsibilities include defining positioning, leading product launches, building competitive intelligence, and driving commercial outcomes measured against the BU's bookings target. The role involves leading a small team focused on demand generation and customer marketing, in close collaboration with Cyncly's shared Revenue Marketing function for execution.

Requirements

Senior product marketing practitioner in B2B technology or SaaS with experience in writing positioning and leading commercial launches.
Held commercial accountability, measured by pipeline targets, bookings contributions, or revenue.
Experience building or significantly elevating a positioning practice or PMM function.
Understanding of dealer, distributor, or franchise go-to-market models and the buying dynamics of SMB and mid-market service businesses.
Experience in a player-coach model.
Comfortable in a high-growth, PE-backed environment with pace, commercial focus, and M&A complexity.
Commercial conviction: connects positioning decisions to pricing power, win rates, and expansion opportunity.
Positioning excellence: writes sharp, differentiated narratives grounded in customer insight.
Strategic clarity: identifies what matters across competing priorities and translates it into coherent, executable direction.
Influence without authority: earns credibility through expertise and outcomes.
Builder's mentality: makes things that didn't exist before and drives measurable outcomes.
Must be legally authorized to work in the United States or Canada.
This role is not eligible for employer sponsorship now or in the future.

Nice To Haves

Experience in or familiarity with the flooring, home improvement, or adjacent verticals is a meaningful advantage.

Responsibilities

Lead as the authority on the flooring market, understanding dealer economics, buying behavior, and competitive pressures.
Define Ideal Customer Profile (ICP) and buyer personas for SMB and mid-market flooring retailers.
Build competitive intelligence as institutional infrastructure, including win/loss analysis, differentiation frameworks, and competitive positioning.
Act as commercial co-pilot to the Flooring GM, co-owning the BU's go-to-market strategy and contributing to the bookings plan.
Partner with Product Management to translate the product roadmap into commercially compelling narratives.
Lead major product launches, architecting market strategy, positioning, pricing narrative, sales readiness, and execution.
Develop positioning, messaging, and value narratives designed to close deals.
Build and maintain the Flooring sales enablement asset library (battlecards, objection frameworks, expansion playbooks).
Partner with Revenue Marketing to co-develop demand programs that convert the pipeline plan into qualified opportunities.
Define cross-sell and expansion logic for the Flooring customer base.
Lead and develop a team with a player-coach approach.