VP - Growth Mktg, Engagement & Analytics

H&R Block•Remote, MO

1d•$232,000 - $348,000•Remote

About The Position

The Vice President, Growth Media is responsible for building and leading a world-class customer acquisition engine that drives efficient, scalable growth across the enterprise. This executive owns the strategy, planning, execution, and optimization of all paid media investments while continuously improving marketing efficiency through data-driven decision making, experimentation, and innovation. Reporting to the Chief Marketing Officer, this leader oversees an integrated performance marketing organization responsible for acquiring new customers across multiple business units through a sophisticated omnichannel media strategy. They partner closely with Marketing Analytics, Digital Experience, GTM Strategy, Brand Strategy, Marketing Operations, Product, and agency partners to maximize growth while optimizing marketing investment. This role is accountable for delivering measurable business outcomes - not simply media execution - including profitable customer acquisition, media efficiency, and long-term customer value. Mission Build and optimize a high-performing customer acquisition engine that efficiently acquires new customers at scale while maximizing long-term business value.

Requirements

12+ years of progressive marketing leadership experience, with significant expertise in performance marketing and customer acquisition
Proven experience managing large-scale, multi-channel media budgets
Deep expertise across paid search, paid social, programmatic, video, audio, direct mail, and emerging acquisition channels
Demonstrated success improving acquisition efficiency and profitable customer growth
Experience leading media agencies and complex external partnerships
Strong understanding of attribution, incrementality testing, marketing mix modeling, and performance measurement
Experience leveraging first-party data, audience segmentation, and propensity modeling to improve marketing performance
Executive-level communication skills with the ability to influence cross-functional leaders and executive stakeholders
Experience building and developing high-performing teams through periods of transformation and growth

Nice To Haves

Experience leading marketing for a large-scale consumer brand with significant media investment with both retail and digital experiences
Experience building and leading high-performing media teams
Background in retail, financial services, subscription, or high-volume customer acquisition businesses
Experience optimizing marketing through AI, automation, and emerging marketing technologies
Familiarity with Adobe, Google, Meta, and other enterprise marketing platforms
MBA or equivalent advanced business experience

Responsibilities

Develop and execute enterprise paid media strategies across all customer acquisition channels, balancing long-term brand investment with short-term performance objectives.
Own the end-to-end customer acquisition strategy, continually improving efficiency through optimization, experimentation, and innovation.
Lead the organization's approach to organic and AI-powered discoverability.
Lead annual and seasonal media planning processes that maximize business outcomes across all business units.
Partner with Marketing Analytics to develop and continuously improve marketing effectiveness through advanced measurement.
Lead relationships with external media agencies and strategic media partners.
Partner closely with Marketing Analytics, Lifecycle Marketing and Digital Experience to improve targeting and customer acquisition.
Build a high-performing, performance-oriented growth marketing organization.
Create a culture of experimentation, learning, and continuous optimization.
Balance short-term acquisition goals with long-term customer value.
Make investment decisions grounded in data, customer insights, and measurable business impact.
Champion innovation across emerging channels, AI, automation, and marketing technology.
Develop strong partnerships across Marketing Analytics, Brand Strategy, Digital Experience, Product, Finance, and Operations to deliver integrated growth strategies.
Lead external agencies as strategic business partners while building internal capability and expertise.