VP, Global Consumer Products & Licensing

Mob Entertainment•Los Angeles, CA

3d•$248,000 - $290,000•Hybrid

About The Position

Mob Entertainment is a startup multimedia studio best known for its hit indie horror game "Poppy Playtime". This franchise is one of the hottest new properties in gaming, and the team is naturally expanding as their ambition expands. Mob Entertainment is a ~160-person gaming and entertainment studio in Los Angeles behind Poppy Playtime, one of the fastest-growing horror franchises in the world. With millions of fans, chart-topping games, and a rapidly expanding transmedia footprint spanning film, licensing, and consumer products, Mob is building the infrastructure to support a franchise at global scale. We are seeking an experienced executive to lead Mob Entertainment’s Global Consumer Products & Licensing. This leader will own licensing strategy, retail expansion, consumer products, and commercial partnerships while building the infrastructure required to support a rapidly growing global entertainment franchise. This role is expected to quickly establish strategic priorities, strengthen key partner relationships, and begin executing against a long-term licensing growth plan. This position will report directly to the CEO and will closely collaborate with Legal and Finance.

Requirements

10+ years in consumer products, licensing, or brand management and at least 5 years in a senior leadership role.
Proven track record closing licensing deals across multiple categories with major retail partners in all meaningful territories.
Demonstrated experience building, leading, and scaling high-performing Consumer Products & Licensing organizations.
Established network of relationships with leading global licensees, retailers, distributors, and licensing agents.
Ability to operate independently with minimal ramp time as this role requires immediate impact.
Based in or willing to work from Los Angeles on a hybrid schedule.
Ability to travel domestically and internationally as required.

Nice To Haves

Experience with entertainment or gaming IP preferred.
Experience with DTC storefront preferred.

Responsibilities

Own the global licensing roadmap across all product categories (toys, apparel, collectibles, home, publishing, and beyond).
Establish annual licensing priorities and revenue plans.
Identify, prioritize, and close new licensee partnerships that align with the brand and drive meaningful revenue.
Manage the existing licensee roster, including compliance, product quality, on-time delivery.
Negotiate commercial terms, royalty structures, and MGs in partnership with Legal.
Recruit, mentor, and develop the Consumer Products & Licensing team as the function scales.
Develop retail expansion strategy across major global markets.
Drive retailer sell-in initiatives and category growth.
Build and maintain relationships with key retail buyers, in all major markets, across mass, specialty, and DTC channels.
Develop retail activation strategies that maximize shelf presence and franchise visibility.
Partner with internal teams on product calendars and sell-in timelines.
Enforce brand standards across all licensed products; work with Creative on style guide development and approvals.
Partner with Production, Creative and Marketing to ensure brand consistency across all licensed products.
Lead cross-functional product approval processes.
Oversee product development pipelines from concept through retail-ready.
Identify white space opportunities across categories and geographies.
Define long-term DTC strategy. Identify opportunities to accelerate product launches and international expansion.
Strategize on shortening time to market products with current Commerce partners.
Identify international commerce opportunities in meaningful territories (e.g., Brazil, Korea).
Establish scalable licensing operations, reporting, royalty governance, and commercial processes.
Develop organizational recommendations as the licensing function grows.
Maintain CP&L infrastructure: deal tracking, royalty reporting, approval workflows, licensee communication cadence.
Develop annual licensing revenue targets and provide regular commercial forecasting updates to executive leadership.
Build the team playbook and org structure recommendation for the full-time function.