VP, Foodservice Sales
About The Position
Smithfield Foods is seeking a dynamic and results-driven Vice President of Foodservice Sales to lead and accelerate growth across our national foodservice channel. This executive leader will be responsible for developing and executing a comprehensive sales strategy that strengthens customer partnerships, expands market share, and drives profitable revenue growth across key segments including national accounts, chain restaurants, and distributor networks. Reporting to senior leadership, the VP will leverage deep industry expertise, market insights, and a high-performance sales culture to position Smithfield as the preferred protein partner in the foodservice industry. This role requires a strategic visionary with strong commercial acumen, exceptional leadership capabilities, and a proven track record of delivering sustained, scalable results in a competitive marketplace.
Requirements
- Bachelor’s degree from an accredited four-year college or university in Business, Marketing, or related field and 15+ years of relevant experience, or an equivalent combination of education and experience.
- 7+ years of demonstrated experience in team management/development, leading business with major broadline distributors.
- Holds a proven track record of leading large, complex Foodservice businesses and delivering measurable results.
- Demonstrated ability to build and leverage senior-level distribution relationships to drive growth and market penetration.
- Familiarity with CRM systems, sales analytics tools, and forecasting platforms.
- Expertise in closing complex, high-value deals and managing vendor relationships.
- Able to travel as needed.
- Residence close to a major airport.
Responsibilities
- Define and execute the vision and long-term strategy for Smithfield’s foodservice channel to drive accelerated revenue growth and expanded market share.
- Identify and capitalize on emerging trends, customer needs, and whitespace opportunities across national accounts, chain restaurants, and distributor networks.
- Drive operator demand strategies that accelerate distributor pull-through and product movement.
- Position Smithfield as the preferred protein partner through differentiated solutions and forward-looking market strategies.
- Quickly establish credibility and impact with key customers including major distributors, such as Sysco, US Foods, Gordon Food Service, Performance Food Group, Shamrock and Ben E. Keith as well as chain operators.
- Build and strengthen executive-level relationships with key customers, distributors, and industry stakeholders.
- Serve as a trusted strategic partner to customers—driving joint business planning, innovation, and long-term value creation.
- Act as a visible ambassador for Smithfield, elevating brand presence across industry events, associations, and customer engagements.
- Lead a high-performing sales organization to deliver against ambitious revenue and profitability targets.
- Full accountability for volume, net sales, profitability, trade investment, and forecast accuracy.
- Champion data-driven decision-making, pricing strategy, and disciplined account management to maximize performance.
- Navigate complex market dynamics—including supply chain, commodity volatility, and competitive pressures—with agility and precision.
- Build, inspire, and develop a best-in-class sales leadership team, fostering a culture of accountability and continuous improvement.
- Partner across Marketing, Operations, Supply Chain, Finance, and Innovation to deliver seamless, customer-centric solutions.
- Drive innovation in product offerings, menu solutions, and go-to-market strategies aligned with evolving foodservice needs.
Benefits
- Relocation Package Available
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What This Job Offers
Job Type
Full-time
Career Level
Executive
