VP, Executive Creative Director
About The Position
Do you have a proven track record of developing creative that grows companies? Are you ready to inspire and drive the creative expression at the leading western and work apparel and footwear brand in the US? At Ariat, we’re seeking a highly strategic and accomplished Vice President, Executive Creative Director to unify and elevate Ariat’s brand expression across all categories. The VP, Executive Creative Director will report to the Chief Marketing Officer and work closely across the Ariat marketing team and in partnership with Ariat’s product, ecomm, owned store and wholesale account teams to develop creative that shared our stories and grows the overall business.
Requirements
- 10+ years of standout creative achievement as a creative leader
- Proven ability to craft and own creative campaigns and brand expression
- 5-7 years leading consumer-focused creative teams
- 3-5 years of in-house marketing experience
- 5 years of experience directing teams, growing talent and leading brand change (inside or outside of an agency)
- Bachelor's degree / design degree
- Strong competency in both conceptual thinking and execution
- Comfortable in a fast-paced environment with high through-put requirements – nothing can be too precious
- Strong cross functional team player who challenges norms and also seeks to understand differing perspectives
- A curious tinkerer, quick to examine new trends, technologies and experiences, who can build strategies for testing and learning in new areas
- Strong background in video development – from TV to Tik Tok
- Prevailing knowledge of social media platforms and behaviors, interaction practices and modern production techniques
- An appetite for national and global impact
- High level of respect for existing leadership and cultural achievements
- Strong communicator
- Proficient in all the media crafts
Nice To Haves
- Direct Footwear/Apparel Industry experience preferred
- Experience in performance products and/or fashion is a plus
Responsibilities
- Owning the creative expression for the Ariat brand
- Inspiring the organization around Ariat’s unified creative vision
- Proactively raising creative solutions and guiding solution implementation to generate brand visibility and business success
- Leading the development and presentation of high-level concepts with contagious enthusiasm and an understanding of the brand, the company and audience
- Setting clear expectations and aligning the team’s objectives
- Demonstrating a passion for innovation (insights, invention, hacks) and results (KPIs, analytics, optimization)
- Building trusting cross-functional and team relationships that power a high performing organization
- Decisively leading through change and advocating for process improvements and strategy refinement as needed
- Fostering Ariat’s culture of collaboration and affirming individual and team contributions
- Mentoring team members to develop the craft of creativity across functional areas
- Assisting with other responsibilities based on business needs
Benefits
- Medical, dental, vision, and life insurance options
- Expanded wellness and mental health benefits
- Paid time off (PTO), paid holidays, and paid volunteer days
- 401(k) with company match
- Bonus incentive plans
- Team member discount on Ariat merchandise
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Number of Employees
501-1,000 employees
