VP, Español

PragerU•Los Angeles, CA

11d•$150,000 - $200,000•Onsite

About The Position

PragerU is seeking a dynamic, strategic, and culturally fluent Vice-President of Hispanic content (Español) for our new division to lead the growth and distribution of our Spanish-language content lines. This leader will be responsible for building and executing a comprehensive marketing strategy that drives audience acquisition, engagement, and brand loyalty across Spanish-speaking communities in the U.S. and abroad.

Requirements

15+ years of content/marketing experience, with significant leadership responsibility
Proven success in growing digital media brands or consumer audiences
Native or near-native fluency in Spanish and English
Deep understanding of Hispanic/Latino cultures and media consumption habits
Strong experience with digital marketing channels, including social media, paid media, and content marketing
Data-driven mindset with experience using analytics tools to inform decisions
Exceptional leadership, communication, and organizational skills
Passion for PragerU’s mission and values

Responsibilities

Develop and lead the overall content, distribution and marketing strategy for PragerU Español, aligned with organizational goals
Oversee the fundraising efforts for this new program
Manage and mentor the Hispanic division team members, including content personalities, marketing and production staff
Partner cross-functionally with content, social, paid media, and partnerships teams from our general marketing team
Drive subscriber and viewership growth across platforms (YouTube, Instagram, TikTok, email, etc.)
Identify and execute strategies to reach diverse Spanish-speaking audiences
Establish and refine the PragerU Español brand voice and positioning
Develop strategic partnerships with influencers, organizations, and media outlets in the Spanish-speaking space
Build grassroots and digital community engagement initiatives
Represent PragerU Español externally as a thought leader and brand ambassador