VP, Enrollment Management & Marketing

REINHARDT UNIVERSITY

21h

About The Position

Reinhardt University (www.reinhardt.edu) seeks an experienced enrollment expert to hold the position of Vice President for Enrollment Management & Marketing. Joining Reinhardt at this time presents an exciting opportunity for a highly motivated and professional enrollment leader who will spearhead enrollment successes in traditional, adult online, and graduate populations. Under the direction of President Mark A. Roberts, Ph.D., the new VP for Enrollment Management will also have the opportunity to move the University’s vision and strategic enrollment plan forward within a marketplace that continues to benefit from regional growth. The Vice President for Enrollment Management and Marketing reports to the President and serves on the President’s Cabinet. The VPEMM oversees all units within the Office of Admissions and manages marketing and messaging strategy as it relates to enrollment. The VP must bring a deep understanding of enrollment technologies and best practices for recruitment of students to private colleges. This new executive must also have the ability to connect with a diverse population of prospective students and families, exhibit a service-orientation, and be comfortable and energized engaging with the community surrounding Reinhardt. The person holding this role must be able to lead by influence and generate a positive, team-oriented, collaborative working environment. In addition, this enrollment executive for the University must be willing to work in a highly collaborative atmosphere among fellow VPs, faculty, and middle managers where team members work together to accomplish goals and outcomes that benefit the university and its students.

Requirements

Bachelor’s degree required; master’s degree strongly preferred
Evidence of ten-years of experience working in higher education enrollment management offices
Evidence of progressively taking on more responsibility and leadership within offices of enrollment
Evidence of deep understanding of private college enrollment processes, scholarships, and trends
Evidence of leadership and management of online and graduate recruitment, admission, and registration processes
Experience working alongside faculty program coordinators to advance recruitment of students in online and graduate programs
Demonstrated ability to work collaboratively with Dean of Student Success and Dean of Students to reduce friction as student enters the college and to advance retention efforts among traditional, adult online, and graduate students
Demonstrated record of success in establishing and meeting enrollment goals and an evident understanding of how enrollment impacts the university budget, retention, and graduation rates
Knowledge of national enrollment and market trends, awareness of effective strategies and mastery of demographic information
Demonstrated knowledge of technologies in enrollment management and data reporting
Demonstrated understanding of best practices to recruit and retain online adult and graduate students
Ability to leverage data and metrics to inform and shape enrollment strategy on a continuous basis
Proficient in Microsoft Office software applications
Ability to manage and lead staff with constructive positivity and lead team toward achievement of goals and outcomes
Ability to develop, plan and implement short- and long-term plans
Ability to prepare, analyze, evaluate, and effectively allocate budgets
Experience supporting and working with diverse populations
Ability to maintain a high level of service to students and families
Excellent written and oral organizational, interpersonal and presentation skills
Must possess a strong work ethic, good humor, and personal integrity
Commitment to Reinhardt’s mission to “educate the whole person” and our values of “faith, leading and learning” as well as a commitment to the value of private higher education

Responsibilities

Work collaboratively and lead with influence with cabinet members to ensure a team-oriented environment prevails to meet the university’s recruitment, enrollment, and retention goals
Create, refine, and manage an enrollment strategic plan and operational effectiveness for new student recruitment to enroll a diversified and qualified student body for traditional on-campus programs, adult online programs, and graduate programs
A deep understanding of how to work with digital and print marketing to increase applications, admits, deposits, and registration of students in all populations targets consistent with Reinhardt University’s mission, vision, values, and enrollment goals
Articulate clear goals for staff members, monitor progress, and encourage and guide the staff as they work to achieve goals
Present to the president and cabinet accurate enrollment and admissions data to support enrollment strategy and predict revenue based upon enrollment
Hire, train, supervise, evaluate, and lead the Directors of Enrollment Management and review and sign off on all performance evaluations for staff members in these offices
Work collaboratively with the Director of Financial Aid, VP for Finance and Administration, Athletic Director, Dean of the School of the Arts, the Provost, and others to assure scholarships are effectively managed and communicated in a timely manner
Controls the departmental budget and manages implementation
Provide direct oversight of all strategic communication plans and strategies that impact enrollment success
Work collaboratively with the marketing team or vendors on print and digital communication strategies
Produce, analyze, and report weekly, monthly, quarterly, and annual admissions data and trend analysis to inform and report on recruitment priorities and refine enrollment strategies.
Work collegially with faculty program directors to gain and leverage their support in the recruitment and retention process
Develop a highly effective scholarship process and manage distribution of aid in accord with the university’s strategic plan and budget restraints
Serve as main staff representative on the Academic and Enrollment Management Committee of the Board
Create and coordinate recruitment efforts
Identify areas of opportunity to improve upon weaknesses in enrollment procedures, policies, and strategies and makes recommendations to leadership
Pursue new learning about private college higher education trends, recruitment, admission, and enrollment technologies, and market changes
Remain up to date on accreditation compliance and federal regulations as it relates to enrollment, marketing, and financial aid
Promote teamwork, collaboration, and resource sharing across the institution
Ability to offer engaging presentations to prospective students and families and surrounding communities at various venues, including community chambers, college fairs, schools, churches, and on-campus visit days
Serve on university committees and task forces that support the broader operational strategies of the university
Take on leadership roles and projects as assigned by the President