VP, Director of Omnichannel

Calcium+Company•Philadelphia, PA

About The Position

The VP, Director of Omnichannel will lead the development and execution of integrated, data-driven omnichannel strategies that deliver personalized experiences to HCP and patient audiences. As a senior leader within the growing Strategy team, this individual will guide high-priority client engagements, serve as a trusted strategic advisor, and help shape the evolution of Calcium+Company’s omnichannel capabilities and offering. The role requires deep expertise in integrated marketing, content orchestration, customer experience, and analytics, paired with the ability to translate complex business challenges into actionable strategies that drive measurable results. This leader will establish best practices, develop talent, and strengthen collaboration across disciplines while maintaining accountability for execution and optimization. The VP, Director of Omnichannel embodies Calcium+Company’s core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.

Requirements

10+ years of experience in omnichannel, CX, integrated marketing, analytics, or engagement roles within pharmaceutical marketing/advertising, including significant experience leading omnichannel strategy and execution.
Demonstrated success leading complex client engagements, cross-functional teams, and multiple workstreams at a senior level.
Experience leading omnichannel planning and execution for drug launches and/or label updates.
Deep expertise in HCP marketing, including CRM/RM, HCP-native platforms, media partners, and the interplay between sales and marketing; experience with patient engagement preferred.
Expert knowledge of healthcare marketing vendors, partners, and data solutions, with the ability to guide strategic partnership and investment decisions.
Strong understanding of audience segmentation, journey mapping, content orchestration, personalization, and measurement frameworks.
Experience evaluating or applying AI/ML to improve omnichannel planning, execution, and optimization.
Proven ability to translate complex data and insights into clear strategic recommendations and measurable business outcomes.
Demonstrated ability to build and evolve capabilities, processes, and best practices across teams.
Experience contributing to new business pitches and organic account growth.
Strong leadership and mentorship skills, with the ability to influence stakeholders and develop talent.
Excellent communication, presentation, and executive-level client relationship skills.
Advanced proficiency in Microsoft Excel and PowerPoint.
Ability to balance long-term strategic vision with accountability for execution, quality, and performance.
Strong problem-solving skills, sound judgment, and a passion for innovation.

Nice To Haves

Experience with patient engagement

Responsibilities

Lead omnichannel strategy and oversee execution across key client accounts, ensuring alignment with brand objectives, audience needs, and measurable business outcomes.
Serve as a senior strategic advisor to clients, lead high-level discussions and presentations, and build confidence in omnichannel investment, implementation, and optimization.
Direct the development of customer journey and engagement frameworks that connect channels, content, investment, data sources, and optimization triggers into cohesive audience experiences.
Lead the evaluation and recommendation of omnichannel media, technology, and execution partners based on client objectives, platform capabilities, and performance potential.
Establish and evolve processes, standards, and strategic frameworks that strengthen the consistency, quality, and scalability of omnichannel delivery while accommodating individual client needs.
Partner with Data & Analytics to establish measurement frameworks and KPIs, translate performance insights into strategic recommendations, and guide ongoing optimization.
Own the development of omnichannel visions, strategies, and roadmaps for clients across lifecycle stages, including launch planning and evolving brand needs.
Align Integrated Strategy, Creative, Account, Media, UX, and Technology & Solutions teams around shared priorities and integrated solutions.
Advance Calcium+Company’s omnichannel offering by identifying emerging technologies, data solutions, and applications of AI/ML that improve planning, personalization, and execution.
Lead omnichannel strategy for new business pitches and identify opportunities to expand existing client relationships.
Mentor and develop team members, provide strategic direction and actionable feedback, and foster accountability and collaboration.