VP, Direct to Consumer (D2C) Lending Analytics

Synchrony•Costa Mesa, CA

3d•Hybrid

About The Position

The VP, Direct to Consumer (D2C) Lending Analytics is an hands-on leader who will provide strategic insights and thought leadership to influence decision-making and drive profitable growth for Synchrony-branded lending products. This role partners closely with the cross-functional leadership team to deliver actionable recommendations around channel strategy, customer journey, value proposition, segmentation and targeting, forecasting, portfolio diagnostics, and campaign design and measurement. The successful candidate will develop a decision management and optimization framework to drive customer engagement, portfolio performance, and profitability while working closely with the GM to promote sustainable growth.

Requirements

Bachelor’s degree or, in lieu of a degree, GED/high school diploma and 11+ years of work experience in financial services, credit card and/or payments industry analytics
7+ years of progressive work experience to include:
4+ years of experience within financial services, credit card payments, digital, retail or consulting analytics
3+ years using statistical analysis tools
2+ years leading large-scale analytics projects
2+ years of working with internal client stakeholders
Perform other duties and/or special projects as assigned.

Nice To Haves

Bachelor's degree in Mathematics, Statistics, Finance, or Quantitative Analysis
Advanced degree or MBA preferred
Experience with general purpose or bankcard credit products
Digital analytics experience
Ability to articulate a clear vision, develop executable strategies, and deliver results
Ability to influence senior corporate decision makers
5+ years of project management skills and experience
Demonstrated ability to manage remotely located teams in India and the US
Strong understanding of targeting and segmentation
Proven hands-on experience utilizing SAS or SQL data mining skills or open-source tools such as R and Python
Advanced development of dashboards and data visualizations using tools such as Tableau or Birst
Advanced skills using Excel and PowerPoint
Strong analytical and creative skills
Excellent communication skills both written and verbal
Proven ability to work independently and as key member of a broader team
Ability to innovate and find creative solutions to meeting business goals

Responsibilities

Collaborate with cross-functional leadership team to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience, grow receivables, and increase profitability
Conduct analyses of product and channel performance to derive insights that influence critical decision-making and drive profitable outcomes
Partner with GM, Marketing, Credit, and Finance to develop integrated solutions leveraging personalization, segmentation, and targeting
Provide strategic thought leadership and influence SYF business leaders by identifying actionable profit-based opportunities through customer analysis and data-driven insights
Own full cycle of analyses including ideation, data mining, identification of insights, and development and delivery of business recommendations to stakeholders
Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data-driven insights
Establish a test and learn culture, providing guidance and leadership for the design, analysis, and measurement of initiatives, projects, and campaigns
Implement and automate data visualization tools to measure and diagnose portfolio performance, allowing stakeholders to interact with KPIs to enable better forecasting and management of the portfolio
Develop business case presentations and action plans including targeting recommendations, test design, channel optimization, product and cross-sell opportunities and cost/benefit analysis
Lead and prioritize workload of team of on- and offshore analysts to ensure high-quality execution and delivery of business insights to drive profitable growth
Measure in-wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement
Own the analytics agenda and provide innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities
Ongoing assessment and measurement of product, channel and targeting strategies
Perform other duties and/or special projects as assigned