VP, Digital Experience

Momentive

1d•Remote

About The Position

The VP, Digital Experience owns Momentive's digital acquisition and web presence as one function: paid digital marketing, website strategy and development, technical SEO and AI-search visibility, and conversion rate optimization.

Requirements

10+ years in digital marketing, web strategy, or a related field, including 5+ years managing directors or senior managers.
Experience owning both paid and organic/web-side digital work, or a strong enough grasp of both to manage leaders in each credibly.
A record in technical SEO, site performance, and conversion rate optimization at the strategy level.
Working familiarity with generative engine optimization (GEO) or answer engine optimization (AEO) practices.
Comfort managing a combined budget across multiple channels and vendors.
Experience partnering with brand, creative, and communications leaders, not just performance-marketing peers.
Direct, clear communication with an SVP and executive team

Nice To Haves

Experience in B2B SaaS, nonprofit technology, or association management software.
Experience hiring or rebuilding teams from a smaller or destabilized starting point.
Experience with Claude Co-work, Claude Code and creation of agentic workers to support tasks and development.

Responsibilities

Own the strategy, roadmap, and budget across paid digital marketing, website experience, technical SEO/AI-search visibility, and CRO as one unified plan.
Set the technical foundation and priorities for the website: performance, structured data, accessibility, and platform architecture.
Lead the shift from search-only optimization to combined search and AI-answer-engine visibility, coordinating with the Marcomms and Integrated Marketing teams on citation-building and digital PR.
Own conversion rate optimization: the testing roadmap, experimentation cadence, and reporting on improving pipeline.
Partner with the Director of Integrated Marketing, Director of Marcomms, and Creative Director to keep the digital roadmap aligned with brand and campaign calendars.
Manage vendor and agency relationships across paid media, GEO, SEO, web development, and analytics tooling.
Report on digital performance to the SVP and executive leadership team, connecting site and channel metrics to pipeline and revenue.
Own the combined budget for paid digital, web, and optimization work, including build-vs-buy and in-house-vs-agency decisions.