VP, Decision Science

Adelphi Group•Raleigh, NC

8d•Hybrid

About The Position

Targetbase is a data‑driven, strategic marketing agency grounded in the belief that brands thrive when they truly understand their customers and apply that knowledge to deliver engaging and meaningful customer experiences. Serving a broad and diverse range of leading brands, we combine analytics, artificial intelligence, marketing technology, creativity to design, develop and execute marketing and customer engagement strategies that build strong customer-brand relationships and deliver profitable business impact. As Vice President, Decision Sciences, you will lead the design, sell-in, and delivery of analytic and AI-driven solutions tailored to client business needs. You will lead a team of marketing science and campaign measurement professionals and collaborate with cross-discipline teams to generate actionable intelligence and apply it to the design, orchestration, optimization, and evolution of marketing and customer engagement strategies. As a Decision Sciences leader, you will also partner with the broader leadership team to develop talent, strengthen capabilities, and advance the group’s growth and innovation agenda.

Requirements

10+ years of applied analytics experience in marketing analysis, including segmentation, predictive analytics, digital analytics, measurement, media performance, business intelligence, and market research.
5+ years of experience in CRM, digital, or direct marketing preferred.
Bachelor’s degree required; advanced education preferred.
Strong knowledge of strategic marketing principles and practice, with a strong focus on driving business outcomes.
Highly advanced and applied knowledge of statistical concepts and techniques and performance measurement practices.
Firm understanding of data architecture and management concepts, principles and practices.
Proven talent for developing strong and productive relationships with colleagues, as well as for working collaboratively with team members within and outside of the analytic discipline.
Proven effectiveness in training and mentoring others in the application of tools, techniques and methods,
Curiosity about key drivers of customer behavior and marketing performance.
Passion for discovering actionable intelligence hidden within large and complex datasets.
Desire to learn and experiment with new approaches, techniques, and processes.
Working knowledge of dashboarding and visualization platforms.
Excellent communication and presentation skills.
Proactive, problem-solving ability.
Collaboration and teaming skills.
Candidates must be local to the Irving, TX or Raleigh, NC area and willing to be on site in our offices at least 3 days a week.

Responsibilities

Contribute to client marketing success through the appropriate and effective application of a wide variety of insight and intelligence generation disciplines, techniques and toolsets.
Build strong trusted-advisor relationships with clients and colleagues.
Identify client business problems and opportunities, then determine the appropriate application of analytic and AI techniques to address them.
Partner with Decision Sciences subject-matter experts to design, develop, and execute advanced analytic and AI-driven solutions.
Guide and support teams of directors, managers, and analysts in delivering marketing science, measurement, and reporting solutions ensuring analyses are insight-rich, high quality, on time, and on budget.
Partner with cross-discipline client teams to drive client satisfaction, business results, and account growth by leading the design, sale, and execution of analytic work that is impactful to clients’ business.
Collaborate with Decision Sciences leaders and thought leaders to advance innovation, improve processes, and expand capabilities and expertise.
Build and maintain high-performing, cohesive teams that consistently meet or exceed client expectations and agency benchmarks for productivity and profitability.
Develop analytic talent, provide direction, coaching, and mentorship to directors, managers, and analysts.
Create an environment that supports both high-quality work and professional growth.
Own scope, estimates, delivery plans, financial management, timing, and execution across all client engagements.
Participate actively in new business pitches and provide leadership for product development, public relations, and industry presence.
Share solutions, techniques, and frameworks across clients; understand the group’s work across the client base; and identify opportunities to apply existing capabilities to client challenges.
Champion Targetbase’s vision, strategy, and guiding principles, and serve as a role model for others within the Decision Sciences group, as well as the agency at-large.