VP, Customer Growth

NerdWallet

9d • $280,000 - $420,000 • Remote

About The Position

NerdWallet is seeking a VP, Customer Growth to lead its next chapter in engaging and building lasting relationships with customers across owned channels. This executive will sit at the intersection of growth, customer engagement, and product, influencing go-to-market strategies for new financial products and building the infrastructure for personalized customer experiences. This role offers a unique opportunity to shape the full customer relationship, from discovery to advocacy, reporting to the Chief Product Officer and partnering with various GMs and departments. The position is crucial as NerdWallet expands from a financial guidance platform to a financial services provider, leveraging AI and deepening customer relationships.

Requirements

• 10+ years of progressive leadership experience across growth, marketing, customer engagement, data, or related disciplines.
• Senior leadership experience in consumer fintech, financial services, or a closely related digital business.
• Deep expertise in owned-channel strategy, including email, push, content, and other direct customer channels.
• Expertise in the data, segmentation, personalization, and automation infrastructure required to make channels perform at scale.
• A proven track record of driving measurable improvements in customer acquisition, engagement, retention, and lifetime value through multi-channel programs.
• Experience operating with GM-level accountability, whether through direct P&L ownership or close partnership with product and business leaders to develop and execute go-to-market strategies for new products, businesses, or verticals.
• A strong analytical foundation and the ability to translate complex customer and business data into clear strategies, priorities, and decisions.
• Experience building systems and capabilities that create compounding value rather than relying solely on one-time campaigns or short-term optimization.
• Experience applying AI and automation to customer engagement and/or customer support at scale.
• The ability to lead effectively across a matrixed organization, build influence without relying on formal authority, and create alignment among senior cross-functional stakeholders.
• A genuine commitment to NerdWallet’s mission and a belief that helping people make better-informed financial decisions can be both good for customers and good for business.

Nice To Haves

• The judgment to know where technology improves the experience and where human connection still matters.

Responsibilities

• Own NerdWallet’s owned-channel strategy end to end, including email, push notifications, newsletters, and other emerging channels.
• Set the vision for how each channel is used and how they work together to create a cohesive customer experience.
• Build the engagement infrastructure, including data architecture, segmentation, personalization, and automation capabilities.
• Drive measurable growth in customer acquisition, retention, and engagement through the owned ecosystem.
• Partner with GMs and Data to develop strategies tied to specific business objectives.
• Establish measures of success for each objective, build the operating rhythm around them, and own the outcomes.
• Play a lead role in how NerdWallet brings new branded financial products to market, including launch strategy, customer messaging, and adoption programs.
• Build go-to-market strategies that leverage the existing trusted audience.

Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Flexible Vacation Time Off
• 11 holidays
• Holiday company shutdown
• New Parent Leave
• Mental health support
• Paid sabbatical after 5 years
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend
• Cell Phone Stipend
• Wifi Stipend (for remote Nerds)
• Work from home equipment stipend
• Co-working space subsidy (for remote Nerds)
• Nerd-led group initiatives – Employee Resource Groups
• Hackathons and team events
• Company-wide events
• 8 hours of volunteer time off per quarter
• Company match for donations to favorite causes
• 401K with 4% company match
• Be the first to test and benefit from our new financial products and tools
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Disability and Life Insurance with employer-paid premiums

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed