VP, Creative Director

Golin•Chicago, IL

1d•Hybrid

About The Position

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world. VP, Creative Director Golin is built for relevance. For culture. For what people actually talk about. As a VP, Creative Director, you lead the creation of ideas that make waves in culture. You understand how fandom works, how the internet behaves and what makes people care enough to participate, remix and share. At the same time you are a brand hero, with the ability to push the boundaries without losing sight of what makes a brand what it is. This role leads McDonald’s creative, one of the most culturally embedded brands in the world, while shaping work across additional accounts. You are a builder, a seller and a maker. You know how to take a cultural signal, a fan truth or a piece of internet behavior and turn it into something that spreads. You go all in: For our clients. For our teams. For the work.

Requirements

12+ years of relevant experience.

Responsibilities

Lead work that earns attention by being worth talking about.
Shape bold, social-first ideas that tap into fandoms, rituals and real internet behavior.
Create work designed for participation, remixing and conversation.
Turn cultural insights into ideas that feel native to feeds.
Partner with strategy, analytics and production to make and ship work quickly, without losing craft.
Bring a sharp point of view on what will hit, what won’t and why.
Present and sell ideas with clarity, confidence and momentum.
Build strong client relationships and push for work that is brave, distinctive and award-worthy.
Ensure execution holds up everywhere, from daily content to large-scale cultural moments.
Lead multidisciplinary teams to create work that is culturally fluent and creatively sharp.
Mentor teams on how to think, make and sell in a social-first world.
Create space for ideas to come from anywhere and make sure the best ones win.
Encourage experimentation, speed and a bias toward making over overthinking.
Champion diverse perspectives as fuel for better, more resonant work.
Grow talent into confident, modern creative leaders.
Contribute to new business and organic growth with ideas that feel current.
Partner across disciplines to scope and deliver work that is ambitious and achievable.
Balance speed with quality, making smart decisions about where to push and where to move on.
Help position Golin as a leader in social-first, culturally driven creativity.
Stay close to creators, platforms and emerging behavior so our work stays ahead of the curve.