VP, Content

National Women's Soccer League (NWSL)•New York, NY

18h•$195,000 - $250,000•Hybrid

About The Position

The Vice President, Content will lead the strategic vision, development, and execution of all league content across owned and paid platforms, including social, video, editorial. This role is responsible for building a distinctive, fan-first content ecosystem that drives engagement, grows audience reach, and elevates the league’s brand voice. This leader will oversee long- and short-form content production, ensuring alignment with marketing priorities and seamless integration with commercial partnerships. This individual will work closely with leaders across marketing, comms, partnerships and digital to ensure content distribution and amplification both maximizes reach and honors brand development. The VP, Content will also establish clear performance frameworks to measure success, optimize content strategy, and expand reach among emerging and next-generation audiences.

Requirements

15+ years of experience in content strategy, digital media, or production; sports, media, or entertainment experience a strong plus, but not required
Proven track record of building and scaling high-performing, growth-driving content platforms and teams
Deep understanding of social media platforms, creator/influencer ecosystem, digital trends, and audience development strategies
Experience with SEO, GEO and AI tools that support efficiency.
Experience integrating brand partnerships into content in a way that balances commercialization opportunities with brand authenticity and audience growth goals
Strong analytical mindset with experience using data to drive decisions
Exceptional storytelling instincts and editorial judgment
Experience working in a fast-paced, high-growth environment
Needs to be a strategic operator and demonstrates a 'player/coach' mentality

Responsibilities

Content & Social Media Strategy
Content Production & Distribution
Partnership Integration
Audience Growth & Engagement
Performance & Insights
Leadership & Team Development

Benefits

Competitive Compensation: $195,000 - $250,000 (Salary is contingent upon candidate qualifications and functional business needs).
Time & Flexibility: Unlimited Paid Time Off (PTO), sick days, and an end-of-year office closure.
Hybrid Work Model: Three days in-office and two remote days per week.
Robust Health Coverage: Medical, Dental, Vision, and Mental Health benefits for employees and dependents.
Financial Future: 401k with employer match and safe harbor contributions.
Comprehensive Benefits & Perks: Commuter benefits, Short/Long-Term Disability, Life Insurance, Gym On-Site, Voluntary Pet Insurance, and more!

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